Saturday, June 30, 2018

“10 Reasons Why Shopify Plus is great for eCommerce SEO”

By: Ron Dod

Shopify has answered the call of entrepreneurs who want to become successful in eCommerce. The company’s Shopify Plus is the enterprise offering that goes to the next level. If you are trying to build your business into something big, you need to pour petrol onto your SEO. To get scorching hot results, Shopify Plus could be the tank that you need to open today.

Shopify Plus is rich with plugins and apps

When you need that SEO boost to grow your business, Shopify Plus is the platform to begin with because of its dedication to SEO. You can see this through the various plugins it offers that are SEO-focused. These include plugins such as:

>> Smart SEO
>> SEO Doctor
>> SEO Image Optimizer

Plugins are important because they add that extra push that your site needs to stand on its own two feet without requiring you to be an expert coder. This is why Shopify Plus is well-suited for eCommerce. Building an eCommerce business requires you to be quick and fast because the competition moves fast. These Shopify plugins will help increase your speed on your journey to success. Choose the SEO plugins that suit the needs of your site.

Use multiple sales channels to grow your brand

One of the elements that make Shopify Plus unique is the fact that it has multiple sales channels offerings that are suited for different kinds of digital shopping brands. You can launch multiple sales channels across social, mobile and marketplaces. By launching through various sales channels, you give yourself the chance to improve on the SEO for your website and your brand. Take a look at how it can be done all through Shopify Plus with mobile and sales examples:

>> Mobile Sales Channel: When you focus on mobile via the enterprise platform, you can improve on mobile SEO by increasing the amount of content that you have targeting mobile shoppers. You can also edit and include new mobile product descriptions that are faster to read.
>> Social Sales Channel: If your eCommerce brand is powered by social media, you can also build it through the Plus platform. You can include as many social platforms as you want, and as long as you create a solid strategy, you will watch them grow through Shopify. The more people who connect with your social sales channel through Shopify, the more visible your brand will be.

REad More >> https://www.visiture.com/blogs/10-reasons-why-shopify-plus-is-great-for-ecommerce-seo/

Thursday, June 28, 2018

Which eCommerce Platform is the Best Choice

By: Mark Tillison

Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.

Around 75% of the world’s eCommerce stores are based on just five eCommerce platforms, the most widely used being Magento, WooCommerce, Shopify, BigCommerce, 3dcart and PrestaShop. In addition to those, you’ve the question of whether you go hosted, or self-hosted, not forgetting which payment gateway you should choose and even where to host your eCommerce platform.

Given the multitude of options, which eCommerce platform is the best choice for your business?

Which eCommerce Platform is the Best Choice

Let’s start with narrowing the options to create an eCommerce shortlist. Remember that you need to consider where your business will be in 2-5 years, not just for launch:

>> How many different products do you expect to list on your store?
>> Will you need the eCommerce platform to integrate with other systems you use for processing, shipping and accounting?
>> Are the products simple – a book or a DVD is easy, but what about clothes which come in different sizes or colours? How about products which can be ordered by length?
>> Do you have a heap of data which you need to import from an existing system, and will your choice of eCommerce platform support the importing of that data?
>> How portable is your data once you’ve chosen the eCommerce platform – if you need to move later on, how easy or tough is that going to be?
>> How strong are your technical skills? Some platforms could be implemented yourself with some skills, whereas others will need services from an experienced specialist to both implement and support.
>> How many orders do you expect to process per month and what do you expect the annual eCommerce turnover to be?
>> What budget do you expect to spend building an eCommerce store such as Everything5Pounds, migrating or populating data and on hosting, maintenance and support?

Knowing the answers to those questions before you start comparing different eCommerce platforms will help make your journey more productive, help you avoid wasting time investigating the wrong platforms, talking to the wrong providers and worse still, ending up with an eCommerce platform that doesn’t support your needs.

eCommerce Platform Comparison

We checked out a few of the primary eCommerce platform candidates to compare the offerings and find out what eCommerce platform is the best choice for each business situation.

Magento

Starting with what many may argue is the market leader, Magento has been around for many years and has a huge developer community. In terms of customisation and scalable performance, Magento is among the best your search for an eCommerce platform is likely to reveal.

We caught up with Adam King, co-founder and Magento guru at Bournemouth-based Media Lounge, where a team of 15 have been working with the Magento platform for 8 years since it was launched. They’ve designed, programmed and supported over 160 Magento eCommerce websites to date. They’re fully Magento certified and also run their own eCommerce store so truly practise what they preach!

Read More >> https://tillison.co.uk/blog/which-ecommerce-platform-is-the-best-choice/

Wednesday, June 27, 2018

5 Benefits of Working with a Shopify Plus Partner Agency

By: Fatema Mulla

As a high growth Shopify Plus merchant, you face unique challenges when making the most of your eCommerce store - with inherent complexities. That means you may require expert level help from a dedicated, experienced eCommerce agency that understands the platform and can help drive your success.

So what better option than to work with a Shopify Plus Partner agency?

Shopify Plus Partner agencies are specially selected Shopify experts recognised by Shopify themselves. They can massively benefit your eCommerce store in a number of different areas, from web development and design to marketing.

Here are five benefits of working with a Shopify Plus Partner agency, and how they can be of advantage for your eCommerce brand.

1 - They have more experience working with a variety of different Shopify clients.

Shopify Plus Partners earn their partner status based on key factors, like their portfolio of enterprise level Shopify projects and clients.

Shopify Plus partner selectors require evidence of successful high growth projects created by agencies wishing to achieve Shopify Plus partner status.

Plus, thanks to the experience of working with a variety of influential, award winning Shopify Plus clients, they’ll know exactly how to help your store thrive and flourish. They’ll be familiar with the platform and the complexities of high-growth stores and will be able to understand the limitations as they will most likely have encountered any problems previously.

2 - They can implement Shopify Plus features

Shopify Plus partner agencies can help to improve your store with Shopify Plus’ exclusive tools and features, designed specifically to grow your business across different marketplaces and channels.

Shopify Plus Partners will be able to understand and implement exclusive Shopify Plus features such as Flow, Scripts, Launchpad and more complex project elements such as internationalisation and system integration.

This will provide your store with powerful automation features, customisations and integrations to help you adapt and grow across all channels, transforming your store into a successful and captivating business that excels in all areas.

3 - Shopify Plus Partners focus on helping you grow

Partner agencies will understand just how to help your store grow and reach its full potential.

Shopify Plus Partners are able to identify key areas for development, and will build and guide development projects to help you optimise and improve your eCommerce store.

You’ll also be able to build an ongoing relationship with your partner agency, and work with them to keep your store as optimised and successful as ever as opportunities come up in the future - through CRO and ongoing optimisation.

Read More >> https://www.statementagency.com/blog/2018/05/5-benefits-of-working-with-a-shopify-plus-partner-agency

Tuesday, June 26, 2018

060: How To Improve Your Revenues with Abandoned Carts - eCommerce Allstars

By: Branden Moskwa

Today we discuss a topic we have covered here before, but it’s for good reason. YOUR STILL NOT DOING IT! That’s right, if your still not taking advantage of the low hanging fruit commonly referred to as abandoned carts, then you MUST listen and take action on today’s podcast!

Take 1 hour, use a few templates to set up a simple marketing campaign by way of communicating with clients who have abandoned their cart and that’s it. I mean there is more to it, but if you simply did this, you could see as much 10% uplift in revenues. As an hourly rate that would be phenomenal so its time to get off your seats and take action, and this podcast lays it out for you!

Show Quotes:

The ones who ignore it are the ones who really sorta shock and surprise me! – Dave Rodenbaugh

You can get a 10 -20% revenue lift on your store just by capturing abandoned carts and trying to market to them. – Dave Rodenbaugh

Abandoned carts are one of easiest, the most profitable and most important things that you can end up doing on your site. – Dave Rodenbaugh

You have to grab that attention and bring them back – Dave Rodenbaugh

With abandoned carts, you don’t have to think about it quite as hard, so honestly, I don’t know what you would get a higher ROI on – Dave Rodenbaugh

The thing that makes your abandoned cart campaign effective is just following up, MULTIPLE TIMES, not just once. – Dave Rodenbaugh

You have to keep reminding them and up the ante every time. – Dave Rodenbaugh

The RPC Method: Remind, Persuade & Close. – Dave Rodenbaugh

If you haven’t seen them come back, then you want to give them a little more incentive to kinda push them off of the fence at that point. – Dave Rodenbaugh

Email is obviously a great way to engage with your users, but obviously using facebook as well makes a lot of sense. – Dave Rodenbaugh

If you push the message too fast on one channel, too frequently or its just off … all that’s going to do is create anger and resentment. – Dave Rodenbaugh

Read More >> https://nadimo.com/2018/04/25/how-to-improve-your-revenues-with-abandoned-carts/

Monday, June 25, 2018

Magnolia Market Uses Augmented Reality in Ecommerce to Bridge Online-to-Offline

By: Jason Buckland

It’s late summer, 2017, and Stone Crandall is inside the office of Joanna Gaines, Fixer Upper co-star and co-founder of Magnolia — the famed home and lifestyle brand from Waco, Texas.

Magnolia’s digital experience director has a surprise. Alongside his development team, which over four years helped evolve the home outfitter from its offline roots into the growing ecommerce presence it enjoys today, Crandall had for many months been working on the company’s next big thing.

He places a blue vase on Gaines’ desk, takes a photo of it, and then holds up his phone. On his screen, the vase appears elsewhere in the company’s headquarters. Presuming it’s simply the earlier photo Crandall had snapped, Gaines gives a nod of approval.

But then, the reveal. “Well, that’s not really there,” Crandall says. “I virtually placed that.”

There is a moment of confusion until it hits home.

Though it was only in a development stage at the time, this was an early look at Magnolia Market’s augmented reality (AR) app, which would allow users to view 3D models of the company’s products as if placed anywhere in their homes, anywhere in the world.

It became, upon its release later in the year, a new frontier for Magnolia’s evolving commitment to ecommerce, further confirmation that this brand saw technology as the way to grow the company’s online bona fides right alongside its real-world footprint.

“I think Joanna’s reaction was the same as anybody else’s,” Crandall says. “You put your hand in front of it, and you’re like, ‘It doesn’t make sense. It’s not really there.’ You begin to think, ‘This is kind of wild. This is incredible.’”

Interested in the future of ecommerce home furnishings?

Get the latest, in-depth Industry Report on home goods, furniture, decor, and appliances.

Cozy up to the trends impacting its direction and the technologies that will influence how you position, market, and sell tomorrow and beyond.

Read More >> https://www.shopify.com/enterprise/augmented-reality-ecommerce-magnolia-market

Sunday, June 24, 2018

An eCommerce Store Automates Their Work to Increase Reliability

By: Joey Blanco

There's a certain inevitability about app outages and bugs in a plugin. It's like the Murphy's Law of the internet: If it can go down, it will. That's not to say an online business that uses apps and plugins is prone to disaster. Only that something will go wrong.

So how do you mitigate the effects of crashes and outages as they pop up? If you're Spivo, the company behind the selfie-stick for all your adventures, you automate the work.

As an eCommerce business, they use Shopify as their store. In Shopify, you can add plugins to your store. One of those plugins caused a bit of trouble for Spivo: "There was a bug that resulted in thousands of emails being improperly categorized," explains Andre Bellerive, CEO and co-founder at Spivo. "As a result, thousands of email funnels were never sent."

Although the bug was fixed and the plugin returned to working order, after that debacle, Andre made a decision to find a more efficient, reliable way to manage emails and orders: App automator Zapier.

About Spivo

Excitement and adventure: two ingredients for awe-inspiring action photos. But who hasn't missed a shot before? Maybe you didn't see it coming, maybe your camera wasn't on. A missed shot spawned Spivo, when co-founders Andre and Marc were skiing in Canada. The missed shot—of Marc disappearing off a cliff—led to talks about a product, similar to a selfie-stick, that could capture any angle in an instant.

So Andre and Marc created the Spivo stick, which lets the user press a button and swivel the attached GoPro camera or phone to different directions. They've since expanded to include lenses and cases for your phone, as well as mounts for GoPros and phones.

"We're just trying to get more people to go on adventures with us," Marc explains. A quick look at #spivo says they did exactly that.

How Spivo Entices Purchases and Automates the Work

All successful eCommerce businesses know that emails—from newsletters to coupons to shipping notifications—are the most direct way to market to past, present, and future customers. First step to email marketing? Collect emails.

Spivo does that with pop-up messages on the website that offer 10% off a purchase; the customer just has to enter their email address:

Now Spivo has an email address—they just need to get it to their email marketing app without manually uploading the data or without a bug mislabeling the email address. That's where Zapier comes in.

Read More >> https://zapier.com/blog/automate-email-marketing-shopify/

Saturday, June 23, 2018

Elysian - The Future of Ecommerce

By: Adinda Sinty

Today there are so many Projects that hold ICO or Initial Coin Offering. ICO is one way to accelerate the introduction of projects to the Society as well as to seek Fund for a project.

With so many ICOs being held, investors are often disappointed because ICO is not successful, failing in sales or even scam. This is what causes investors to be confused to get the best ICO.

And sometimes investors have to review the project they want to Invest by reading their website and whitepaper to get the Project that will really grow / useful in the future. This is the one that is not profitable for investors because now a lot of ICO who came, even within 1 week alone can appear 10 ICO even more.

And that's what makes investors confused and wasted a lot of time. But I have made the solution of all that, I create a website ICO Analysis aims to help the Investors find the Project they want.

I will analyze the whole project thoroughly from Team, Product, Partnership, Economic Token Etc.

And on this occasion, ICO Analysis will discuss Elysian Project. I gave the value of this Elysian Project 98% of 100%.

About Elysian

Elysian is a decentralized platform that builds Ecommerce websites on the blockchain and uses innovative features such as upgraded security and unprecedented user experience to fix current flaws in the Ecommerce industry. The platform integrates blockchain technology to provide improved services in comparison to its competitors that do not operate on the blockchain. Elysian will use the Proof-of-Authority algorithm on its platform. Proof-of-Authority consensus will provide the Elysian ecosystem with a private blockchain to store encrypted credit card information and other user data securely over a distributed network, which will build trust between Ecommerce businesses and consumers. In addition, user experience faces a drastic transformation by implementing artificial intelligence and virtual reality to create simple, efficient website navigation and aesthetically pleasing graphics for users to provide the ultimate experience.

The Rise Of Cryptocurrencies

While the cryptocurrency market is establishing itself in the world of speculative trading, it has not yet been widely accepted as a viable transaction method for goods and services. Undoubtedly, one of the most common questions beginners ask is, “How can I use my cryptocurrency aside from trading on an exchange?” Until now, few retailers and distributors, including the major Ecommerce giants, have offered a practical solution. As a result, consumers in the cryptocurrency market are stuck in limbo with no solution, unless they want to go through the additional effort and pay the increasing fees of converting to fiat money. This is precisely why the Elysian Ecommerce platform is needed, to provide consumers with the freedom to utilize their cryptocurrency in any manner they choose.
As it stands now, in the absence of an Ecommerce company that accepts cryptocurrency in exchange for products and services, people are still required to transact using fiat currency. The original design of the Bitcoin cryptocurrency was to bypass centralized monetary systems and enact true, peer-to-peer transactions. Nowhere in Satoshi’s landmark white paper did it state that Bitcoin was to be a purely speculative investment; yet, that is precisely what it has become.

While the volatility is a positive for speculative investors, it is also causing more hesitancy on the part of consumers to use it as a reliable fiat currency alternative. Unfortunately, the cryptocurrency craze has attracted too many ICO startups whose intentions are focused solely on watching their valuation being pushed to the pinnacle by the speculators. Often, there is no other utility outside of their cryptocurrency merely being a way to inflate their bank accounts.

Read More >> http://www.analisisico.online/2018/06/elysian-future-of-ecommerce.html