By: Aaron Orendorff
B2B ecommerce — short for business-to-business electronic commerce — is the marketing, selling, and distribution of products from one business to another through an online or digital portal.
With an action-packed definition like that, it’s no wonder B2C gets all the attention. But, here’s the thing …
While B2C ecommerce is expected to hit $2.4 trillion worldwide by the close of 2017, it’s less than a third of B2B’s $7.6 trillion.
$7.6 trillion is worthless for making real-world decisions.
Comforting? Sure. Click-worthy? Maybe. But helpful? No.
Navigating B2B in ecommerce means understanding 10 trends reshaping how B2B electronic commerce succeeds:
>> Give Ecommerce for B2B the B2C Treatment
>> Make Wholesale Easy on Traditional Customers
>> Head Off the Deal Breakers Before It’s Too Late
>> Generate B2B in Ecommerce Leads with “Agnosticism”
>> Teach Commercial Insight Instead of Thought Leadership
>> Provide Content for Every Stage of the B2B Journey
>> Anticipate Multiple B2B Ecommerce Decision Makers
>> Humanize Your B2B through Social Media
>> Go Beyond “Just Business” Relationships
>> Price B2B Electronic Commerce with Both Automation and Negotiation
One-on-one guidance for B2B ecommerce growth
Shopify Plus hosts ecommerce’s largest ecosystem of Merchant Success Managers, ecommerce Gurus, and award-winning Agency Partners.
Those are just a few of the reasons — along with a dedicated wholesale channel for B2B sales — our merchants are growing 126% year over year.
Read More >> https://www.shopify.com/enterprise/b2b-ecommerce
EmergeApp also has a B2B eCommerce platform, when your client signs up for EmergeApp. The B2B eCommerce platform supports client specific/ custom pricing. Clients can also login to the B2B eCommerce platform to order directly. This syncs directly to the EmergeApp inventory management platform so your clients can view the inventory levels. If you'd like to find out more, you can check it out here: How to Get Started with B2b Ecommerce
ReplyDelete