How Leading Platforms Are Addressing Shifting eCommerce SEO Priorities in 2018

By: COALITION TECHNOLOGIES

With every new year, it is important to survey the SEO landscape and see what’s changed. Search engines are always being tweaked to keep up with Internet trends and maintain quality searches, so the eCommerce and SEO industries have to keep up with them. By staying on top of the latest SEO trends, businesses and marketers can better refine their strategies and maximize web traffic and conversions.

We’re well into the year, so it is worth taking a look at how leading eCommerce platforms are handling eCommerce SEO in 2018 and their plans for the future. It is important to keep in mind that a majority of SEO activity has to do with keeping up with Google’s organic search algorithms, so there will be plenty of similarities between platforms. However, each platform also has its own priorities to keep in mind as well. Here is how some of the most popular eCommerce platforms like Shopify, BigCommerce, and Magento are addressing eCommerce SEO in 2018.

Shopify

Shopify has built up a reputation as a favorite eCommerce platform among small and medium-sized business owners who are looking for a simple, yet sophisticated platform for their online stores. Business owners who want to get a great-looking store up and running fast turn to Shopify, which doesn’t require advanced coding skills.

Shopify’s SEO tools get the job done for the most part, but they do have some limitations, such as the inability to edit robots.txt files and sitemaps, though there are some workarounds. For many small business owners and store owners, this isn’t a huge problem. However, larger businesses that have large inventories, other eCommerce platforms are a better choice. Nevertheless, here is how users can take advantage of Shopify’s eCommerce SEO tools in 2018:

> One of the major ways to keep up with Google’s latest algorithms is to ensure your website has an enjoyable user experience. Thankfully, this is easy to do with Shopify. You can use the platform to generate rich content and blog articles with long tail keywords, add customer reviews and testimonials, applicable video and high quality photos, and appealing design with easy site navigation.
> Encourage backlinks from high quality, authoritative sites.
> Develop a site structure that appeals to Google’s algorithms.
> Create unique and descriptive page titles and meta descriptions.
> Optimize your site for mobile.
> Shopify offers great social media tools to take advantage of.

BigCommerce

BigCommerce is another major player in eCommerce, and is used across all industries, by major businesses such as Toyota and Martha Stewart.
BigCommerce is similar to Shopify in that it is relatively easy to use for beginners, though it does include additional customization options that make it more appealing to advanced users and larger businesses.

Much of the same SEO tools that are used in Shopify apply with BigCommerce as well, though the platform also has its own quirks.

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