By: Ron Dod
Shopify has answered the call of entrepreneurs who want to become successful in eCommerce. The company’s Shopify Plus is the enterprise offering that goes to the next level. If you are trying to build your business into something big, you need to pour petrol onto your SEO. To get scorching hot results, Shopify Plus could be the tank that you need to open today.
Shopify Plus is rich with plugins and apps
When you need that SEO boost to grow your business, Shopify Plus is the platform to begin with because of its dedication to SEO. You can see this through the various plugins it offers that are SEO-focused. These include plugins such as:
>> Smart SEO
>> SEO Doctor
>> SEO Image Optimizer
Plugins are important because they add that extra push that your site needs to stand on its own two feet without requiring you to be an expert coder. This is why Shopify Plus is well-suited for eCommerce. Building an eCommerce business requires you to be quick and fast because the competition moves fast. These Shopify plugins will help increase your speed on your journey to success. Choose the SEO plugins that suit the needs of your site.
Use multiple sales channels to grow your brand
One of the elements that make Shopify Plus unique is the fact that it has multiple sales channels offerings that are suited for different kinds of digital shopping brands. You can launch multiple sales channels across social, mobile and marketplaces. By launching through various sales channels, you give yourself the chance to improve on the SEO for your website and your brand. Take a look at how it can be done all through Shopify Plus with mobile and sales examples:
>> Mobile Sales Channel: When you focus on mobile via the enterprise platform, you can improve on mobile SEO by increasing the amount of content that you have targeting mobile shoppers. You can also edit and include new mobile product descriptions that are faster to read.
>> Social Sales Channel: If your eCommerce brand is powered by social media, you can also build it through the Plus platform. You can include as many social platforms as you want, and as long as you create a solid strategy, you will watch them grow through Shopify. The more people who connect with your social sales channel through Shopify, the more visible your brand will be.
REad More >> https://www.visiture.com/blogs/10-reasons-why-shopify-plus-is-great-for-ecommerce-seo/
Saturday, June 30, 2018
Thursday, June 28, 2018
Which eCommerce Platform is the Best Choice
By: Mark Tillison
Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.
Around 75% of the world’s eCommerce stores are based on just five eCommerce platforms, the most widely used being Magento, WooCommerce, Shopify, BigCommerce, 3dcart and PrestaShop. In addition to those, you’ve the question of whether you go hosted, or self-hosted, not forgetting which payment gateway you should choose and even where to host your eCommerce platform.
Given the multitude of options, which eCommerce platform is the best choice for your business?
Which eCommerce Platform is the Best Choice
Let’s start with narrowing the options to create an eCommerce shortlist. Remember that you need to consider where your business will be in 2-5 years, not just for launch:
>> How many different products do you expect to list on your store?
>> Will you need the eCommerce platform to integrate with other systems you use for processing, shipping and accounting?
>> Are the products simple – a book or a DVD is easy, but what about clothes which come in different sizes or colours? How about products which can be ordered by length?
>> Do you have a heap of data which you need to import from an existing system, and will your choice of eCommerce platform support the importing of that data?
>> How portable is your data once you’ve chosen the eCommerce platform – if you need to move later on, how easy or tough is that going to be?
>> How strong are your technical skills? Some platforms could be implemented yourself with some skills, whereas others will need services from an experienced specialist to both implement and support.
>> How many orders do you expect to process per month and what do you expect the annual eCommerce turnover to be?
>> What budget do you expect to spend building an eCommerce store such as Everything5Pounds, migrating or populating data and on hosting, maintenance and support?
Knowing the answers to those questions before you start comparing different eCommerce platforms will help make your journey more productive, help you avoid wasting time investigating the wrong platforms, talking to the wrong providers and worse still, ending up with an eCommerce platform that doesn’t support your needs.
eCommerce Platform Comparison
We checked out a few of the primary eCommerce platform candidates to compare the offerings and find out what eCommerce platform is the best choice for each business situation.
Magento
Starting with what many may argue is the market leader, Magento has been around for many years and has a huge developer community. In terms of customisation and scalable performance, Magento is among the best your search for an eCommerce platform is likely to reveal.
We caught up with Adam King, co-founder and Magento guru at Bournemouth-based Media Lounge, where a team of 15 have been working with the Magento platform for 8 years since it was launched. They’ve designed, programmed and supported over 160 Magento eCommerce websites to date. They’re fully Magento certified and also run their own eCommerce store so truly practise what they preach!
Read More >> https://tillison.co.uk/blog/which-ecommerce-platform-is-the-best-choice/
Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.
Around 75% of the world’s eCommerce stores are based on just five eCommerce platforms, the most widely used being Magento, WooCommerce, Shopify, BigCommerce, 3dcart and PrestaShop. In addition to those, you’ve the question of whether you go hosted, or self-hosted, not forgetting which payment gateway you should choose and even where to host your eCommerce platform.
Given the multitude of options, which eCommerce platform is the best choice for your business?
Which eCommerce Platform is the Best Choice
Let’s start with narrowing the options to create an eCommerce shortlist. Remember that you need to consider where your business will be in 2-5 years, not just for launch:
>> How many different products do you expect to list on your store?
>> Will you need the eCommerce platform to integrate with other systems you use for processing, shipping and accounting?
>> Are the products simple – a book or a DVD is easy, but what about clothes which come in different sizes or colours? How about products which can be ordered by length?
>> Do you have a heap of data which you need to import from an existing system, and will your choice of eCommerce platform support the importing of that data?
>> How portable is your data once you’ve chosen the eCommerce platform – if you need to move later on, how easy or tough is that going to be?
>> How strong are your technical skills? Some platforms could be implemented yourself with some skills, whereas others will need services from an experienced specialist to both implement and support.
>> How many orders do you expect to process per month and what do you expect the annual eCommerce turnover to be?
>> What budget do you expect to spend building an eCommerce store such as Everything5Pounds, migrating or populating data and on hosting, maintenance and support?
Knowing the answers to those questions before you start comparing different eCommerce platforms will help make your journey more productive, help you avoid wasting time investigating the wrong platforms, talking to the wrong providers and worse still, ending up with an eCommerce platform that doesn’t support your needs.
eCommerce Platform Comparison
We checked out a few of the primary eCommerce platform candidates to compare the offerings and find out what eCommerce platform is the best choice for each business situation.
Magento
Starting with what many may argue is the market leader, Magento has been around for many years and has a huge developer community. In terms of customisation and scalable performance, Magento is among the best your search for an eCommerce platform is likely to reveal.
We caught up with Adam King, co-founder and Magento guru at Bournemouth-based Media Lounge, where a team of 15 have been working with the Magento platform for 8 years since it was launched. They’ve designed, programmed and supported over 160 Magento eCommerce websites to date. They’re fully Magento certified and also run their own eCommerce store so truly practise what they preach!
Read More >> https://tillison.co.uk/blog/which-ecommerce-platform-is-the-best-choice/
Wednesday, June 27, 2018
5 Benefits of Working with a Shopify Plus Partner Agency
By: Fatema Mulla
As a high growth Shopify Plus merchant, you face unique challenges when making the most of your eCommerce store - with inherent complexities. That means you may require expert level help from a dedicated, experienced eCommerce agency that understands the platform and can help drive your success.
So what better option than to work with a Shopify Plus Partner agency?
Shopify Plus Partner agencies are specially selected Shopify experts recognised by Shopify themselves. They can massively benefit your eCommerce store in a number of different areas, from web development and design to marketing.
Here are five benefits of working with a Shopify Plus Partner agency, and how they can be of advantage for your eCommerce brand.
1 - They have more experience working with a variety of different Shopify clients.
Shopify Plus Partners earn their partner status based on key factors, like their portfolio of enterprise level Shopify projects and clients.
Shopify Plus partner selectors require evidence of successful high growth projects created by agencies wishing to achieve Shopify Plus partner status.
Plus, thanks to the experience of working with a variety of influential, award winning Shopify Plus clients, they’ll know exactly how to help your store thrive and flourish. They’ll be familiar with the platform and the complexities of high-growth stores and will be able to understand the limitations as they will most likely have encountered any problems previously.
2 - They can implement Shopify Plus features
Shopify Plus partner agencies can help to improve your store with Shopify Plus’ exclusive tools and features, designed specifically to grow your business across different marketplaces and channels.
Shopify Plus Partners will be able to understand and implement exclusive Shopify Plus features such as Flow, Scripts, Launchpad and more complex project elements such as internationalisation and system integration.
This will provide your store with powerful automation features, customisations and integrations to help you adapt and grow across all channels, transforming your store into a successful and captivating business that excels in all areas.
3 - Shopify Plus Partners focus on helping you grow
Partner agencies will understand just how to help your store grow and reach its full potential.
Shopify Plus Partners are able to identify key areas for development, and will build and guide development projects to help you optimise and improve your eCommerce store.
You’ll also be able to build an ongoing relationship with your partner agency, and work with them to keep your store as optimised and successful as ever as opportunities come up in the future - through CRO and ongoing optimisation.
Read More >> https://www.statementagency.com/blog/2018/05/5-benefits-of-working-with-a-shopify-plus-partner-agency
As a high growth Shopify Plus merchant, you face unique challenges when making the most of your eCommerce store - with inherent complexities. That means you may require expert level help from a dedicated, experienced eCommerce agency that understands the platform and can help drive your success.
So what better option than to work with a Shopify Plus Partner agency?
Shopify Plus Partner agencies are specially selected Shopify experts recognised by Shopify themselves. They can massively benefit your eCommerce store in a number of different areas, from web development and design to marketing.
Here are five benefits of working with a Shopify Plus Partner agency, and how they can be of advantage for your eCommerce brand.
1 - They have more experience working with a variety of different Shopify clients.
Shopify Plus Partners earn their partner status based on key factors, like their portfolio of enterprise level Shopify projects and clients.
Shopify Plus partner selectors require evidence of successful high growth projects created by agencies wishing to achieve Shopify Plus partner status.
Plus, thanks to the experience of working with a variety of influential, award winning Shopify Plus clients, they’ll know exactly how to help your store thrive and flourish. They’ll be familiar with the platform and the complexities of high-growth stores and will be able to understand the limitations as they will most likely have encountered any problems previously.
2 - They can implement Shopify Plus features
Shopify Plus partner agencies can help to improve your store with Shopify Plus’ exclusive tools and features, designed specifically to grow your business across different marketplaces and channels.
Shopify Plus Partners will be able to understand and implement exclusive Shopify Plus features such as Flow, Scripts, Launchpad and more complex project elements such as internationalisation and system integration.
This will provide your store with powerful automation features, customisations and integrations to help you adapt and grow across all channels, transforming your store into a successful and captivating business that excels in all areas.
3 - Shopify Plus Partners focus on helping you grow
Partner agencies will understand just how to help your store grow and reach its full potential.
Shopify Plus Partners are able to identify key areas for development, and will build and guide development projects to help you optimise and improve your eCommerce store.
You’ll also be able to build an ongoing relationship with your partner agency, and work with them to keep your store as optimised and successful as ever as opportunities come up in the future - through CRO and ongoing optimisation.
Read More >> https://www.statementagency.com/blog/2018/05/5-benefits-of-working-with-a-shopify-plus-partner-agency
Tuesday, June 26, 2018
060: How To Improve Your Revenues with Abandoned Carts - eCommerce Allstars
By: Branden Moskwa
Today we discuss a topic we have covered here before, but it’s for good reason. YOUR STILL NOT DOING IT! That’s right, if your still not taking advantage of the low hanging fruit commonly referred to as abandoned carts, then you MUST listen and take action on today’s podcast!
Take 1 hour, use a few templates to set up a simple marketing campaign by way of communicating with clients who have abandoned their cart and that’s it. I mean there is more to it, but if you simply did this, you could see as much 10% uplift in revenues. As an hourly rate that would be phenomenal so its time to get off your seats and take action, and this podcast lays it out for you!
Show Quotes:
The ones who ignore it are the ones who really sorta shock and surprise me! – Dave Rodenbaugh
You can get a 10 -20% revenue lift on your store just by capturing abandoned carts and trying to market to them. – Dave Rodenbaugh
Abandoned carts are one of easiest, the most profitable and most important things that you can end up doing on your site. – Dave Rodenbaugh
You have to grab that attention and bring them back – Dave Rodenbaugh
With abandoned carts, you don’t have to think about it quite as hard, so honestly, I don’t know what you would get a higher ROI on – Dave Rodenbaugh
The thing that makes your abandoned cart campaign effective is just following up, MULTIPLE TIMES, not just once. – Dave Rodenbaugh
You have to keep reminding them and up the ante every time. – Dave Rodenbaugh
The RPC Method: Remind, Persuade & Close. – Dave Rodenbaugh
If you haven’t seen them come back, then you want to give them a little more incentive to kinda push them off of the fence at that point. – Dave Rodenbaugh
Email is obviously a great way to engage with your users, but obviously using facebook as well makes a lot of sense. – Dave Rodenbaugh
If you push the message too fast on one channel, too frequently or its just off … all that’s going to do is create anger and resentment. – Dave Rodenbaugh
Read More >> https://nadimo.com/2018/04/25/how-to-improve-your-revenues-with-abandoned-carts/
Today we discuss a topic we have covered here before, but it’s for good reason. YOUR STILL NOT DOING IT! That’s right, if your still not taking advantage of the low hanging fruit commonly referred to as abandoned carts, then you MUST listen and take action on today’s podcast!
Take 1 hour, use a few templates to set up a simple marketing campaign by way of communicating with clients who have abandoned their cart and that’s it. I mean there is more to it, but if you simply did this, you could see as much 10% uplift in revenues. As an hourly rate that would be phenomenal so its time to get off your seats and take action, and this podcast lays it out for you!
Show Quotes:
The ones who ignore it are the ones who really sorta shock and surprise me! – Dave Rodenbaugh
You can get a 10 -20% revenue lift on your store just by capturing abandoned carts and trying to market to them. – Dave Rodenbaugh
Abandoned carts are one of easiest, the most profitable and most important things that you can end up doing on your site. – Dave Rodenbaugh
You have to grab that attention and bring them back – Dave Rodenbaugh
With abandoned carts, you don’t have to think about it quite as hard, so honestly, I don’t know what you would get a higher ROI on – Dave Rodenbaugh
The thing that makes your abandoned cart campaign effective is just following up, MULTIPLE TIMES, not just once. – Dave Rodenbaugh
You have to keep reminding them and up the ante every time. – Dave Rodenbaugh
The RPC Method: Remind, Persuade & Close. – Dave Rodenbaugh
If you haven’t seen them come back, then you want to give them a little more incentive to kinda push them off of the fence at that point. – Dave Rodenbaugh
Email is obviously a great way to engage with your users, but obviously using facebook as well makes a lot of sense. – Dave Rodenbaugh
If you push the message too fast on one channel, too frequently or its just off … all that’s going to do is create anger and resentment. – Dave Rodenbaugh
Read More >> https://nadimo.com/2018/04/25/how-to-improve-your-revenues-with-abandoned-carts/
Monday, June 25, 2018
Magnolia Market Uses Augmented Reality in Ecommerce to Bridge Online-to-Offline
By: Jason Buckland
It’s late summer, 2017, and Stone Crandall is inside the office of Joanna Gaines, Fixer Upper co-star and co-founder of Magnolia — the famed home and lifestyle brand from Waco, Texas.
Magnolia’s digital experience director has a surprise. Alongside his development team, which over four years helped evolve the home outfitter from its offline roots into the growing ecommerce presence it enjoys today, Crandall had for many months been working on the company’s next big thing.
He places a blue vase on Gaines’ desk, takes a photo of it, and then holds up his phone. On his screen, the vase appears elsewhere in the company’s headquarters. Presuming it’s simply the earlier photo Crandall had snapped, Gaines gives a nod of approval.
But then, the reveal. “Well, that’s not really there,” Crandall says. “I virtually placed that.”
There is a moment of confusion until it hits home.
Though it was only in a development stage at the time, this was an early look at Magnolia Market’s augmented reality (AR) app, which would allow users to view 3D models of the company’s products as if placed anywhere in their homes, anywhere in the world.
It became, upon its release later in the year, a new frontier for Magnolia’s evolving commitment to ecommerce, further confirmation that this brand saw technology as the way to grow the company’s online bona fides right alongside its real-world footprint.
“I think Joanna’s reaction was the same as anybody else’s,” Crandall says. “You put your hand in front of it, and you’re like, ‘It doesn’t make sense. It’s not really there.’ You begin to think, ‘This is kind of wild. This is incredible.’”
Interested in the future of ecommerce home furnishings?
Get the latest, in-depth Industry Report on home goods, furniture, decor, and appliances.
Cozy up to the trends impacting its direction and the technologies that will influence how you position, market, and sell tomorrow and beyond.
Read More >> https://www.shopify.com/enterprise/augmented-reality-ecommerce-magnolia-market
It’s late summer, 2017, and Stone Crandall is inside the office of Joanna Gaines, Fixer Upper co-star and co-founder of Magnolia — the famed home and lifestyle brand from Waco, Texas.
Magnolia’s digital experience director has a surprise. Alongside his development team, which over four years helped evolve the home outfitter from its offline roots into the growing ecommerce presence it enjoys today, Crandall had for many months been working on the company’s next big thing.
He places a blue vase on Gaines’ desk, takes a photo of it, and then holds up his phone. On his screen, the vase appears elsewhere in the company’s headquarters. Presuming it’s simply the earlier photo Crandall had snapped, Gaines gives a nod of approval.
But then, the reveal. “Well, that’s not really there,” Crandall says. “I virtually placed that.”
There is a moment of confusion until it hits home.
Though it was only in a development stage at the time, this was an early look at Magnolia Market’s augmented reality (AR) app, which would allow users to view 3D models of the company’s products as if placed anywhere in their homes, anywhere in the world.
It became, upon its release later in the year, a new frontier for Magnolia’s evolving commitment to ecommerce, further confirmation that this brand saw technology as the way to grow the company’s online bona fides right alongside its real-world footprint.
“I think Joanna’s reaction was the same as anybody else’s,” Crandall says. “You put your hand in front of it, and you’re like, ‘It doesn’t make sense. It’s not really there.’ You begin to think, ‘This is kind of wild. This is incredible.’”
Interested in the future of ecommerce home furnishings?
Get the latest, in-depth Industry Report on home goods, furniture, decor, and appliances.
Cozy up to the trends impacting its direction and the technologies that will influence how you position, market, and sell tomorrow and beyond.
Read More >> https://www.shopify.com/enterprise/augmented-reality-ecommerce-magnolia-market
Sunday, June 24, 2018
An eCommerce Store Automates Their Work to Increase Reliability
By: Joey Blanco
There's a certain inevitability about app outages and bugs in a plugin. It's like the Murphy's Law of the internet: If it can go down, it will. That's not to say an online business that uses apps and plugins is prone to disaster. Only that something will go wrong.
So how do you mitigate the effects of crashes and outages as they pop up? If you're Spivo, the company behind the selfie-stick for all your adventures, you automate the work.
As an eCommerce business, they use Shopify as their store. In Shopify, you can add plugins to your store. One of those plugins caused a bit of trouble for Spivo: "There was a bug that resulted in thousands of emails being improperly categorized," explains Andre Bellerive, CEO and co-founder at Spivo. "As a result, thousands of email funnels were never sent."
Although the bug was fixed and the plugin returned to working order, after that debacle, Andre made a decision to find a more efficient, reliable way to manage emails and orders: App automator Zapier.
About Spivo
Excitement and adventure: two ingredients for awe-inspiring action photos. But who hasn't missed a shot before? Maybe you didn't see it coming, maybe your camera wasn't on. A missed shot spawned Spivo, when co-founders Andre and Marc were skiing in Canada. The missed shot—of Marc disappearing off a cliff—led to talks about a product, similar to a selfie-stick, that could capture any angle in an instant.
So Andre and Marc created the Spivo stick, which lets the user press a button and swivel the attached GoPro camera or phone to different directions. They've since expanded to include lenses and cases for your phone, as well as mounts for GoPros and phones.
"We're just trying to get more people to go on adventures with us," Marc explains. A quick look at #spivo says they did exactly that.
How Spivo Entices Purchases and Automates the Work
All successful eCommerce businesses know that emails—from newsletters to coupons to shipping notifications—are the most direct way to market to past, present, and future customers. First step to email marketing? Collect emails.
Spivo does that with pop-up messages on the website that offer 10% off a purchase; the customer just has to enter their email address:
Now Spivo has an email address—they just need to get it to their email marketing app without manually uploading the data or without a bug mislabeling the email address. That's where Zapier comes in.
Read More >> https://zapier.com/blog/automate-email-marketing-shopify/
There's a certain inevitability about app outages and bugs in a plugin. It's like the Murphy's Law of the internet: If it can go down, it will. That's not to say an online business that uses apps and plugins is prone to disaster. Only that something will go wrong.
So how do you mitigate the effects of crashes and outages as they pop up? If you're Spivo, the company behind the selfie-stick for all your adventures, you automate the work.
As an eCommerce business, they use Shopify as their store. In Shopify, you can add plugins to your store. One of those plugins caused a bit of trouble for Spivo: "There was a bug that resulted in thousands of emails being improperly categorized," explains Andre Bellerive, CEO and co-founder at Spivo. "As a result, thousands of email funnels were never sent."
Although the bug was fixed and the plugin returned to working order, after that debacle, Andre made a decision to find a more efficient, reliable way to manage emails and orders: App automator Zapier.
About Spivo
Excitement and adventure: two ingredients for awe-inspiring action photos. But who hasn't missed a shot before? Maybe you didn't see it coming, maybe your camera wasn't on. A missed shot spawned Spivo, when co-founders Andre and Marc were skiing in Canada. The missed shot—of Marc disappearing off a cliff—led to talks about a product, similar to a selfie-stick, that could capture any angle in an instant.
So Andre and Marc created the Spivo stick, which lets the user press a button and swivel the attached GoPro camera or phone to different directions. They've since expanded to include lenses and cases for your phone, as well as mounts for GoPros and phones.
"We're just trying to get more people to go on adventures with us," Marc explains. A quick look at #spivo says they did exactly that.
How Spivo Entices Purchases and Automates the Work
All successful eCommerce businesses know that emails—from newsletters to coupons to shipping notifications—are the most direct way to market to past, present, and future customers. First step to email marketing? Collect emails.
Spivo does that with pop-up messages on the website that offer 10% off a purchase; the customer just has to enter their email address:
Now Spivo has an email address—they just need to get it to their email marketing app without manually uploading the data or without a bug mislabeling the email address. That's where Zapier comes in.
Read More >> https://zapier.com/blog/automate-email-marketing-shopify/
Saturday, June 23, 2018
Elysian - The Future of Ecommerce
By: Adinda Sinty
Today there are so many Projects that hold ICO or Initial Coin Offering. ICO is one way to accelerate the introduction of projects to the Society as well as to seek Fund for a project.
With so many ICOs being held, investors are often disappointed because ICO is not successful, failing in sales or even scam. This is what causes investors to be confused to get the best ICO.
And sometimes investors have to review the project they want to Invest by reading their website and whitepaper to get the Project that will really grow / useful in the future. This is the one that is not profitable for investors because now a lot of ICO who came, even within 1 week alone can appear 10 ICO even more.
And that's what makes investors confused and wasted a lot of time. But I have made the solution of all that, I create a website ICO Analysis aims to help the Investors find the Project they want.
I will analyze the whole project thoroughly from Team, Product, Partnership, Economic Token Etc.
And on this occasion, ICO Analysis will discuss Elysian Project. I gave the value of this Elysian Project 98% of 100%.
About Elysian
Elysian is a decentralized platform that builds Ecommerce websites on the blockchain and uses innovative features such as upgraded security and unprecedented user experience to fix current flaws in the Ecommerce industry. The platform integrates blockchain technology to provide improved services in comparison to its competitors that do not operate on the blockchain. Elysian will use the Proof-of-Authority algorithm on its platform. Proof-of-Authority consensus will provide the Elysian ecosystem with a private blockchain to store encrypted credit card information and other user data securely over a distributed network, which will build trust between Ecommerce businesses and consumers. In addition, user experience faces a drastic transformation by implementing artificial intelligence and virtual reality to create simple, efficient website navigation and aesthetically pleasing graphics for users to provide the ultimate experience.
The Rise Of Cryptocurrencies
While the cryptocurrency market is establishing itself in the world of speculative trading, it has not yet been widely accepted as a viable transaction method for goods and services. Undoubtedly, one of the most common questions beginners ask is, “How can I use my cryptocurrency aside from trading on an exchange?” Until now, few retailers and distributors, including the major Ecommerce giants, have offered a practical solution. As a result, consumers in the cryptocurrency market are stuck in limbo with no solution, unless they want to go through the additional effort and pay the increasing fees of converting to fiat money. This is precisely why the Elysian Ecommerce platform is needed, to provide consumers with the freedom to utilize their cryptocurrency in any manner they choose.
As it stands now, in the absence of an Ecommerce company that accepts cryptocurrency in exchange for products and services, people are still required to transact using fiat currency. The original design of the Bitcoin cryptocurrency was to bypass centralized monetary systems and enact true, peer-to-peer transactions. Nowhere in Satoshi’s landmark white paper did it state that Bitcoin was to be a purely speculative investment; yet, that is precisely what it has become.
While the volatility is a positive for speculative investors, it is also causing more hesitancy on the part of consumers to use it as a reliable fiat currency alternative. Unfortunately, the cryptocurrency craze has attracted too many ICO startups whose intentions are focused solely on watching their valuation being pushed to the pinnacle by the speculators. Often, there is no other utility outside of their cryptocurrency merely being a way to inflate their bank accounts.
Read More >> http://www.analisisico.online/2018/06/elysian-future-of-ecommerce.html
Today there are so many Projects that hold ICO or Initial Coin Offering. ICO is one way to accelerate the introduction of projects to the Society as well as to seek Fund for a project.
With so many ICOs being held, investors are often disappointed because ICO is not successful, failing in sales or even scam. This is what causes investors to be confused to get the best ICO.
And sometimes investors have to review the project they want to Invest by reading their website and whitepaper to get the Project that will really grow / useful in the future. This is the one that is not profitable for investors because now a lot of ICO who came, even within 1 week alone can appear 10 ICO even more.
And that's what makes investors confused and wasted a lot of time. But I have made the solution of all that, I create a website ICO Analysis aims to help the Investors find the Project they want.
I will analyze the whole project thoroughly from Team, Product, Partnership, Economic Token Etc.
And on this occasion, ICO Analysis will discuss Elysian Project. I gave the value of this Elysian Project 98% of 100%.
About Elysian
Elysian is a decentralized platform that builds Ecommerce websites on the blockchain and uses innovative features such as upgraded security and unprecedented user experience to fix current flaws in the Ecommerce industry. The platform integrates blockchain technology to provide improved services in comparison to its competitors that do not operate on the blockchain. Elysian will use the Proof-of-Authority algorithm on its platform. Proof-of-Authority consensus will provide the Elysian ecosystem with a private blockchain to store encrypted credit card information and other user data securely over a distributed network, which will build trust between Ecommerce businesses and consumers. In addition, user experience faces a drastic transformation by implementing artificial intelligence and virtual reality to create simple, efficient website navigation and aesthetically pleasing graphics for users to provide the ultimate experience.
The Rise Of Cryptocurrencies
While the cryptocurrency market is establishing itself in the world of speculative trading, it has not yet been widely accepted as a viable transaction method for goods and services. Undoubtedly, one of the most common questions beginners ask is, “How can I use my cryptocurrency aside from trading on an exchange?” Until now, few retailers and distributors, including the major Ecommerce giants, have offered a practical solution. As a result, consumers in the cryptocurrency market are stuck in limbo with no solution, unless they want to go through the additional effort and pay the increasing fees of converting to fiat money. This is precisely why the Elysian Ecommerce platform is needed, to provide consumers with the freedom to utilize their cryptocurrency in any manner they choose.
As it stands now, in the absence of an Ecommerce company that accepts cryptocurrency in exchange for products and services, people are still required to transact using fiat currency. The original design of the Bitcoin cryptocurrency was to bypass centralized monetary systems and enact true, peer-to-peer transactions. Nowhere in Satoshi’s landmark white paper did it state that Bitcoin was to be a purely speculative investment; yet, that is precisely what it has become.
While the volatility is a positive for speculative investors, it is also causing more hesitancy on the part of consumers to use it as a reliable fiat currency alternative. Unfortunately, the cryptocurrency craze has attracted too many ICO startups whose intentions are focused solely on watching their valuation being pushed to the pinnacle by the speculators. Often, there is no other utility outside of their cryptocurrency merely being a way to inflate their bank accounts.
Read More >> http://www.analisisico.online/2018/06/elysian-future-of-ecommerce.html
Thursday, June 21, 2018
Get A Shopify Promotion App To Increase Sales
By: Henry Snyder
More and more people are finding they can make some nice change by selling things online. While getting set up is relatively easy, there are some things that a seller must look at when choosing an eCommerce merchant to work with. A lot of the sites that are free or cost little to join usually have marketing applications as a separate option or do not offer this at all. Online sites that offer features like the Shopify promotion app that assists with selling on social media, this can make a tremendous difference.
While marketing is often a part of most ecommerce merchant sites, others that charge little or nothing to upload goods usually offer this separately. The latter may work for those who are hobbyists but those looking to make money should look to investing in their product first. Although few sellers have made noticeable revenue using a barebones method, they are the rare exceptions.
Preparation is also the key, as some newbies are in such a rush to see their products online that they will upload the fastest image they can get hold of. If using a standalone digital camera is not possible, it helps to edit photos and use the best light that shows off important details. Images that are heavily edited always stand out and are usually ignored by prospective buyers.
The images, copy, and placement matter when it comes to communicating with prospects for the first time. Pictures and illustrations should be clear and sales copy should not be too pushy. All marketing materials should use keywords and image tags appropriately.
Choosing discount campaigns is not a task to be taken too lightly. Most sellers offer giveaways for a number of reasons, such as introducing a new product or as a way to welcome new customers. Other times, it may be to get rid of a product that has had slow sales in recent. Whatever the reason, there should be a purpose behind each campaign, even if it just to increase the customer list.
When it comes to writing the final ads, it may help to see how the competition does it. This is recommended for those who may be new to online selling or marketing. Direct copying is a no but look for things like word placement, as well as social media prospects that are accessible and may be interested in the product.
Read More >> http://1techway.blogspot.com/2018/06/get-shopify-promotion-app-to-increase.html
More and more people are finding they can make some nice change by selling things online. While getting set up is relatively easy, there are some things that a seller must look at when choosing an eCommerce merchant to work with. A lot of the sites that are free or cost little to join usually have marketing applications as a separate option or do not offer this at all. Online sites that offer features like the Shopify promotion app that assists with selling on social media, this can make a tremendous difference.
While marketing is often a part of most ecommerce merchant sites, others that charge little or nothing to upload goods usually offer this separately. The latter may work for those who are hobbyists but those looking to make money should look to investing in their product first. Although few sellers have made noticeable revenue using a barebones method, they are the rare exceptions.
Preparation is also the key, as some newbies are in such a rush to see their products online that they will upload the fastest image they can get hold of. If using a standalone digital camera is not possible, it helps to edit photos and use the best light that shows off important details. Images that are heavily edited always stand out and are usually ignored by prospective buyers.
The images, copy, and placement matter when it comes to communicating with prospects for the first time. Pictures and illustrations should be clear and sales copy should not be too pushy. All marketing materials should use keywords and image tags appropriately.
Choosing discount campaigns is not a task to be taken too lightly. Most sellers offer giveaways for a number of reasons, such as introducing a new product or as a way to welcome new customers. Other times, it may be to get rid of a product that has had slow sales in recent. Whatever the reason, there should be a purpose behind each campaign, even if it just to increase the customer list.
When it comes to writing the final ads, it may help to see how the competition does it. This is recommended for those who may be new to online selling or marketing. Direct copying is a no but look for things like word placement, as well as social media prospects that are accessible and may be interested in the product.
Read More >> http://1techway.blogspot.com/2018/06/get-shopify-promotion-app-to-increase.html
Wednesday, June 20, 2018
Crushing Your Search Competition on Shopify Plus
By: Cooper Hollmaier
Shopify Plus is a popular choice for online retailers because of its user-friendly interface and powerful toolset that allows any player in the eCommerce arena to quickly set up and maintain an online store. The Shopify Plus platform makes it easy to customize your digital storefront to align with your brand and connect with your target customers.
While Shopify Plus users are automatically set up for success by the intuitive nature of the platform alone, it doesn’t mean that your store’s on- and off-page elements are SEO-optimized out of the box. Here are a few tips and tricks to make the best use of SEO tools available in Shopify Plus:
Start with Keyword Research
Keyword phrases are the fuel for your search optimization efforts. These are the words users are typing in search engines in order to find the product or service that solves their problem. If you’re not targeting the right users and phrases, you’re wasting time. The goal of optimizing your Shopify store for search is to appear where users are looking for you and convince these potential customers that your store has the best product offering for their needs.
Keyword research can be a long and arduous process, but it’s the foundation for a successful search marketing campaign. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help you get started as you explore the intentions of your potential customer.
On-Page Optimization
Once you’ve completed your initial keyword research, Shopify Plus makes implementing on-page optimization easy and painless. A few differences on the technical side from what you may be used to include:
>> Finding the XML Sitemap (Step-by-Step Guide)
>> Enabling eCommerce Tracking in Google Analytics (Step-by-Step Guide)
>> Verifying the Domain for Third-Party Websites (Step-by-Step Guide)
>> Activating the SSL Certificate (Step-by-Step Guide)
Shopify Plus allows for the more common on-page elements to be edited fairly quickly:
Meta Titles
The title tag is like the cover of a good book. It should be descriptive, informative, and average between 50 and 70 characters long. For example, if you’re writing a book about whales, your title tag would be something to the effect of “Whales—A Complete History,” as opposed to “Marine Animals—Sharks, Fish & Whales.” This tag is one of the many factors that search engines and users look at to determine the relevancy of a page.
Read More >> https://www.visiture.com/blogs/crushing-your-search-competition-on-shopify-plus/
Shopify Plus is a popular choice for online retailers because of its user-friendly interface and powerful toolset that allows any player in the eCommerce arena to quickly set up and maintain an online store. The Shopify Plus platform makes it easy to customize your digital storefront to align with your brand and connect with your target customers.
While Shopify Plus users are automatically set up for success by the intuitive nature of the platform alone, it doesn’t mean that your store’s on- and off-page elements are SEO-optimized out of the box. Here are a few tips and tricks to make the best use of SEO tools available in Shopify Plus:
Start with Keyword Research
Keyword phrases are the fuel for your search optimization efforts. These are the words users are typing in search engines in order to find the product or service that solves their problem. If you’re not targeting the right users and phrases, you’re wasting time. The goal of optimizing your Shopify store for search is to appear where users are looking for you and convince these potential customers that your store has the best product offering for their needs.
Keyword research can be a long and arduous process, but it’s the foundation for a successful search marketing campaign. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help you get started as you explore the intentions of your potential customer.
On-Page Optimization
Once you’ve completed your initial keyword research, Shopify Plus makes implementing on-page optimization easy and painless. A few differences on the technical side from what you may be used to include:
>> Finding the XML Sitemap (Step-by-Step Guide)
>> Enabling eCommerce Tracking in Google Analytics (Step-by-Step Guide)
>> Verifying the Domain for Third-Party Websites (Step-by-Step Guide)
>> Activating the SSL Certificate (Step-by-Step Guide)
Shopify Plus allows for the more common on-page elements to be edited fairly quickly:
Meta Titles
The title tag is like the cover of a good book. It should be descriptive, informative, and average between 50 and 70 characters long. For example, if you’re writing a book about whales, your title tag would be something to the effect of “Whales—A Complete History,” as opposed to “Marine Animals—Sharks, Fish & Whales.” This tag is one of the many factors that search engines and users look at to determine the relevancy of a page.
Read More >> https://www.visiture.com/blogs/crushing-your-search-competition-on-shopify-plus/
Tuesday, June 19, 2018
6 Crucial Elements You Need, to Optimize Your Ecommerce Website
By: Thomas Smale
Ecommerce plays an increasingly integral role in both our online and offline lives. Whether we're purchasing electronics, books, clothing or groceries, chances are we at least occasionally use an ecommerce platform to do so.
Related: The Small Business Owner's Guide to Choosing the Right Ecommerce Platform
So, have you ever thought about what makes some ecommerce websites more appealing than others? If you're running a business, you need to do just that. Here are proven steps any ecommerce entrepreneur can take to optimize his or her storefront window.
1. Design
Steve Jobs famously said that, “Design is not just what it looks like and feels like. Design is how it works.”
So, follow Jobs's lead: The first page of your website that most of your customers will see is your “landing page.” That's why it's important to make a good first impression there. Keep the navigation bar simple and straightforward. If you have a variety of different products, make sure you provide search-bar functionality so customers can find what they need quickly.
Meanwhile, resist the temptation to clutter your landing page (or any page) with too much information and ads that blink on-and-off like strobe lights. Think about the ecommerce sites you buy from -- what works for you? What kind of experience do you want your visitors to walk away with? Even if they don’t make a purchase on their first visit, your job is to not scare them off from bookmarking your site for later.
Design is of extreme importance to a successful ecommerce business. Many platforms emphasize ease of customization, giving a merchant the ability to create a unique customer experience. Services like Volusion allow for engaging, responsive design -- without coding -- for burgeoning ecommerce websites.
You can dive deeper into ecommerce design best practices here.
2. Color psychology 101
Perhaps you think the color of your website should reflect your personality. But if you don’t take color psychology into account, you're missing a valuable opportunity to brand your ecommerce store effectively and drive customer engagement. Here’s the psychology breakdown of the color spectrum, ROYGBIV, plus a few bonus colors thrown in:
Related: Will a Specific Color Change the Behavior of Your Website Visitors?
>> Red signals: attention, excitement, anger, love, warmth, comfort, life
>> Orange signals: enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement
>> Yellow signals: adventure, happiness, competence, enthusiasm, wealth, sophistication.
>> Green signals: Balance, good taste, health, money, harmony
>> Indigo/blue signals: Honesty, corporate, high-quality, masculinity, competence, loyalty, trust, reliability
>> Violet and purple signal: Creativity, authority, rower, royalty, respect, mystery
>> Pink signals: Love, compassion, sophistication, sincerity, romance, gentleness
>> Brown signals: Friendliness, ruggedness, sadness, comfort, organic, natural
>> Black signals: Grief, sophistication, expensive, intelligent, slimming
>> White signals: Simplicity, order, innocence, purity, cleanliness and neutrality
>> Gray and silver signals: Timelessness, practicality, neutrality, refinement and the quality of being contemporary
(these descriptions courtesy, Practical Ecommerce)
Now that you've got the colors' message under your belt, next think about your ideal customer and the brand message you want to convey.
For instance, if you have an extreme sports ecommerce, you’ll probably want to stay away from pink.
3. Plug-Ins
Plug-ins and apps for eccommerce platforms like Shopify and Magento can greatly enhance the performance of your websites. Using those platforms as an example, here are three handy plugins for Shopify and what they can do to supercharge your sales:
>> MailChimp For Shopify: Easily integrates your email marketing campaigns
>> Yotpo: Builds social proof for your ecommerce business by allowing customer reviews on your site. Got a rave review from a happy customer? Yotpo lets you share it with your social media followers.
>> Aftership: Integrates all your shipping methods (USPS, UPS, FedEx etc.) into one interface. You can track packages and respond quickly to customer queries, all under one roof.
Here are plug-ins for Magento merchants:
>> MageMail: An estimated 76.9 percent of shopping carts were abandoned in 2Q, 2017. MageMail can help merchants recover lost revenue through triggered emails. Almost half of abandoned-cart emails are opened. Over one-third of clicked cart-recovery emails convert to a sale. MageMail offers a suite of triggered emails, including welcome emails, replenishment reminders, order confirmations, etc. Put email automation to work for you.
>> LiveChat: Some 92 percent of customers feel satisfied when they use a live chat feature. Consumers surveyed ranked it highest in terms of satisfaction, as compared to voice (88 percent); email (85 percent); and even social media messaging (Facebook, 84 percent; Twitter, 77 percent).
>> Affiliate Plus:- Affiliate marketing has long been one of the best ways to drive customers and sales to your ecommerce site. Effective use of this srategy has helped Amazon grow into the behemoth it is today. The Affiliate Plus extension makes adding affiliate marketing to your Magento ecommerce store easy.
Read More >> https://www.entrepreneur.com/article/305003
Ecommerce plays an increasingly integral role in both our online and offline lives. Whether we're purchasing electronics, books, clothing or groceries, chances are we at least occasionally use an ecommerce platform to do so.
Related: The Small Business Owner's Guide to Choosing the Right Ecommerce Platform
So, have you ever thought about what makes some ecommerce websites more appealing than others? If you're running a business, you need to do just that. Here are proven steps any ecommerce entrepreneur can take to optimize his or her storefront window.
1. Design
Steve Jobs famously said that, “Design is not just what it looks like and feels like. Design is how it works.”
So, follow Jobs's lead: The first page of your website that most of your customers will see is your “landing page.” That's why it's important to make a good first impression there. Keep the navigation bar simple and straightforward. If you have a variety of different products, make sure you provide search-bar functionality so customers can find what they need quickly.
Meanwhile, resist the temptation to clutter your landing page (or any page) with too much information and ads that blink on-and-off like strobe lights. Think about the ecommerce sites you buy from -- what works for you? What kind of experience do you want your visitors to walk away with? Even if they don’t make a purchase on their first visit, your job is to not scare them off from bookmarking your site for later.
Design is of extreme importance to a successful ecommerce business. Many platforms emphasize ease of customization, giving a merchant the ability to create a unique customer experience. Services like Volusion allow for engaging, responsive design -- without coding -- for burgeoning ecommerce websites.
You can dive deeper into ecommerce design best practices here.
2. Color psychology 101
Perhaps you think the color of your website should reflect your personality. But if you don’t take color psychology into account, you're missing a valuable opportunity to brand your ecommerce store effectively and drive customer engagement. Here’s the psychology breakdown of the color spectrum, ROYGBIV, plus a few bonus colors thrown in:
Related: Will a Specific Color Change the Behavior of Your Website Visitors?
>> Red signals: attention, excitement, anger, love, warmth, comfort, life
>> Orange signals: enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement
>> Yellow signals: adventure, happiness, competence, enthusiasm, wealth, sophistication.
>> Green signals: Balance, good taste, health, money, harmony
>> Indigo/blue signals: Honesty, corporate, high-quality, masculinity, competence, loyalty, trust, reliability
>> Violet and purple signal: Creativity, authority, rower, royalty, respect, mystery
>> Pink signals: Love, compassion, sophistication, sincerity, romance, gentleness
>> Brown signals: Friendliness, ruggedness, sadness, comfort, organic, natural
>> Black signals: Grief, sophistication, expensive, intelligent, slimming
>> White signals: Simplicity, order, innocence, purity, cleanliness and neutrality
>> Gray and silver signals: Timelessness, practicality, neutrality, refinement and the quality of being contemporary
(these descriptions courtesy, Practical Ecommerce)
Now that you've got the colors' message under your belt, next think about your ideal customer and the brand message you want to convey.
For instance, if you have an extreme sports ecommerce, you’ll probably want to stay away from pink.
3. Plug-Ins
Plug-ins and apps for eccommerce platforms like Shopify and Magento can greatly enhance the performance of your websites. Using those platforms as an example, here are three handy plugins for Shopify and what they can do to supercharge your sales:
>> MailChimp For Shopify: Easily integrates your email marketing campaigns
>> Yotpo: Builds social proof for your ecommerce business by allowing customer reviews on your site. Got a rave review from a happy customer? Yotpo lets you share it with your social media followers.
>> Aftership: Integrates all your shipping methods (USPS, UPS, FedEx etc.) into one interface. You can track packages and respond quickly to customer queries, all under one roof.
Here are plug-ins for Magento merchants:
>> MageMail: An estimated 76.9 percent of shopping carts were abandoned in 2Q, 2017. MageMail can help merchants recover lost revenue through triggered emails. Almost half of abandoned-cart emails are opened. Over one-third of clicked cart-recovery emails convert to a sale. MageMail offers a suite of triggered emails, including welcome emails, replenishment reminders, order confirmations, etc. Put email automation to work for you.
>> LiveChat: Some 92 percent of customers feel satisfied when they use a live chat feature. Consumers surveyed ranked it highest in terms of satisfaction, as compared to voice (88 percent); email (85 percent); and even social media messaging (Facebook, 84 percent; Twitter, 77 percent).
>> Affiliate Plus:- Affiliate marketing has long been one of the best ways to drive customers and sales to your ecommerce site. Effective use of this srategy has helped Amazon grow into the behemoth it is today. The Affiliate Plus extension makes adding affiliate marketing to your Magento ecommerce store easy.
Read More >> https://www.entrepreneur.com/article/305003
Sunday, June 17, 2018
How to Launch Your Own Ecommerce Store from Home
By: Lance McHenry
The world of Ecommerce has developed rapidly over the last 10-years with all major global brands now actively selling their services and products online. In mature Ecommerce markets like the United States, Business Insider states that over 17% of sales will happen online by 2020, and this figure could even go up at the rate it is going.
With the trend steadily moving towards more Ecommerce sales, aspiring entrepreneurs all over the world and have many different Ecommerce platforms to choose from. In India, Flipkart is leading the way. It’s India biggest Ecommerce platform and currently commands around 57% of the market ahead of Amazon. It’s a large market share if you compare it to the North American market, although the US and Canadian markets are obviously a lot more competitive.
Magento is the most popular with 29.1% with other platforms such as ZenCart and Big Commerce following close behind. Canadian Ecommerce platform Shopify accounts for 10.9% of the market. This is mainly due to it being one of the most “hassle-free to set up” for first digital marketing entrepreneurs venturing into Ecommerce, according to a Shopify review by Ecommerce Guide.
But regardless of the major brands hoovering up the majority of consumers with their large-scale digital marketing campaigns, the market in general also has areas of opportunities for budding entrepreneurs to seize on. After all, the global Ecommerce market was predicted to reach $1.9 trillion by the end of last year – it will undoubtedly surpass that mark this year.
Startup Freak has covered many inspirational stories about how entrepreneurs have built their businesses up from the ground. But just because you’re looking at starting your own business from home, doesn’t mean you can’t someday realize your dreams of establishing your own brand among the elite. You’ve probably heard of the story behind Google, starting off in a garage, as well as Steve Jobs and Apple building the early computers from his parents’ house. Well, take those as inspirational stories to start making your dreams a reality.
Why Ecommerce Could Work For You
The best part about an online business is its practicality and flexible nature. A physical office usually means a sizable financial outlay to begin with not to mention office equipment and any legalities that come with renting space. Additionally, it can become a financial burden or even a limitation if you’re pinned to a long-term contract that doesn’t allow you the scope to down size or scale up. Online, the world is your oyster and you can react more fluidly depending on how your business is performing.
The Basic Steps to Get You Started
Carving Out Your Niche
At the beginning of the whole process, let’s assume you already know what you are going to be selling online. The real focus needs to be on how you’re going to sell it, and how you are going to reach your potential target audience. The way you operate needs to be unique, otherwise without the big budgets of the high street brands, you will get lost in the sea of consumer brands.
Arguably one of the main things that will determine if your product sells online is its price. Without stating the obvious; if it is too pricey you may price yourself out of the market. If you’re too cheap then you probably won’t function as a business for long. The best way to find that midpoint is to do market research across your competition.
This way you will gain a good understanding of the market you’re about to enter. In an ideal world you need to have a margin of 30-35% profit so that you have the ability to post healthy revenues as well as give you the opportunity to scale the business over time. This margin will also be determined by what industry you’re operating in, so it’s imperative to do your research.
Finding Your Manufacturers
Not everyone manufactures their own products in-house, even more so if you’re working from home. Therefore, it’s an absolute must to sort out your manufacturers, availability and shipping costs before even building your site. These can make or break your dream before you’ve even started as they all need to be factored into your overall cost per product and will affect your top line.
Read More >> https://startupmindset.com/how-to-launch-your-own-ecommerce-store-from-home/
The world of Ecommerce has developed rapidly over the last 10-years with all major global brands now actively selling their services and products online. In mature Ecommerce markets like the United States, Business Insider states that over 17% of sales will happen online by 2020, and this figure could even go up at the rate it is going.
With the trend steadily moving towards more Ecommerce sales, aspiring entrepreneurs all over the world and have many different Ecommerce platforms to choose from. In India, Flipkart is leading the way. It’s India biggest Ecommerce platform and currently commands around 57% of the market ahead of Amazon. It’s a large market share if you compare it to the North American market, although the US and Canadian markets are obviously a lot more competitive.
Magento is the most popular with 29.1% with other platforms such as ZenCart and Big Commerce following close behind. Canadian Ecommerce platform Shopify accounts for 10.9% of the market. This is mainly due to it being one of the most “hassle-free to set up” for first digital marketing entrepreneurs venturing into Ecommerce, according to a Shopify review by Ecommerce Guide.
But regardless of the major brands hoovering up the majority of consumers with their large-scale digital marketing campaigns, the market in general also has areas of opportunities for budding entrepreneurs to seize on. After all, the global Ecommerce market was predicted to reach $1.9 trillion by the end of last year – it will undoubtedly surpass that mark this year.
Startup Freak has covered many inspirational stories about how entrepreneurs have built their businesses up from the ground. But just because you’re looking at starting your own business from home, doesn’t mean you can’t someday realize your dreams of establishing your own brand among the elite. You’ve probably heard of the story behind Google, starting off in a garage, as well as Steve Jobs and Apple building the early computers from his parents’ house. Well, take those as inspirational stories to start making your dreams a reality.
Why Ecommerce Could Work For You
The best part about an online business is its practicality and flexible nature. A physical office usually means a sizable financial outlay to begin with not to mention office equipment and any legalities that come with renting space. Additionally, it can become a financial burden or even a limitation if you’re pinned to a long-term contract that doesn’t allow you the scope to down size or scale up. Online, the world is your oyster and you can react more fluidly depending on how your business is performing.
The Basic Steps to Get You Started
Carving Out Your Niche
At the beginning of the whole process, let’s assume you already know what you are going to be selling online. The real focus needs to be on how you’re going to sell it, and how you are going to reach your potential target audience. The way you operate needs to be unique, otherwise without the big budgets of the high street brands, you will get lost in the sea of consumer brands.
Arguably one of the main things that will determine if your product sells online is its price. Without stating the obvious; if it is too pricey you may price yourself out of the market. If you’re too cheap then you probably won’t function as a business for long. The best way to find that midpoint is to do market research across your competition.
This way you will gain a good understanding of the market you’re about to enter. In an ideal world you need to have a margin of 30-35% profit so that you have the ability to post healthy revenues as well as give you the opportunity to scale the business over time. This margin will also be determined by what industry you’re operating in, so it’s imperative to do your research.
Finding Your Manufacturers
Not everyone manufactures their own products in-house, even more so if you’re working from home. Therefore, it’s an absolute must to sort out your manufacturers, availability and shipping costs before even building your site. These can make or break your dream before you’ve even started as they all need to be factored into your overall cost per product and will affect your top line.
Read More >> https://startupmindset.com/how-to-launch-your-own-ecommerce-store-from-home/
Saturday, June 16, 2018
Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store
By: Richard Lazazzera
Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.
Let's dive in.
Choosing a Product
Finding A Product To Sell
The first step to building an ecommerce business is to know what products you want to sell. This is often the most challenging part of starting a new online business. In this section, we will highlight the strategies you can use to find product opportunities, explore the ten best places to look for product ideas, and finally, we will reveal ten trending products that we came up.
>> Find a product on the Oberlo marketplace
>> How To Find A Product To Sell Online: The Definitive Guide
>> 8 Strategies for Finding Your First Product
>> 10 Places To Look For Products To Sell Online
>> 10 Interesting Product Ideas Trending Right Now
Evaluating Your Idea
Once you have a product idea in mind, how do you know if it’s a good idea or not? In this section, we will go through two exhaustive evaluations methods, evaluating both the product itself, as well as the market for your product choice.
>> How To Evaluate Market Demand For Your New Product Idea
>> How To Evaluate Product Viability
>> 5 Strategies To Evaluate Your Product Idea
Obtaining Your Product
Having found your product idea and evaluating them in the previous section, you must now figure out where and how you’re going to obtain your products. The next two posts will cover the various methods for acquiring your products, along with the pros and cons of each model.
>> Make, Manufacture, Wholesale or Dropship: The Pros and Cons of Each Model
>> How To Find a Manufacturer or Supplier for Your Product Idea
>> Alibaba 101: How to Safely Source Products from the World's Biggest Supplier Directory
Research & Prepare
Research Your Competition
You’ve found your product, evaluated the potential and sourced your supplier. It’s time to write your business plan, but before you get into that, you'll need to research your competition thoroughly so you know exactly what you’re up against.
>> Tools To Research Your Competition
Read More >> https://www.shopify.com/blog/14459769-ecommerce-business-blueprint-how-to-build-launch-and-grow-a-profitable-online-store
Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.
Let's dive in.
Choosing a Product
Finding A Product To Sell
The first step to building an ecommerce business is to know what products you want to sell. This is often the most challenging part of starting a new online business. In this section, we will highlight the strategies you can use to find product opportunities, explore the ten best places to look for product ideas, and finally, we will reveal ten trending products that we came up.
>> Find a product on the Oberlo marketplace
>> How To Find A Product To Sell Online: The Definitive Guide
>> 8 Strategies for Finding Your First Product
>> 10 Places To Look For Products To Sell Online
>> 10 Interesting Product Ideas Trending Right Now
Evaluating Your Idea
Once you have a product idea in mind, how do you know if it’s a good idea or not? In this section, we will go through two exhaustive evaluations methods, evaluating both the product itself, as well as the market for your product choice.
>> How To Evaluate Market Demand For Your New Product Idea
>> How To Evaluate Product Viability
>> 5 Strategies To Evaluate Your Product Idea
Obtaining Your Product
Having found your product idea and evaluating them in the previous section, you must now figure out where and how you’re going to obtain your products. The next two posts will cover the various methods for acquiring your products, along with the pros and cons of each model.
>> Make, Manufacture, Wholesale or Dropship: The Pros and Cons of Each Model
>> How To Find a Manufacturer or Supplier for Your Product Idea
>> Alibaba 101: How to Safely Source Products from the World's Biggest Supplier Directory
Research & Prepare
Research Your Competition
You’ve found your product, evaluated the potential and sourced your supplier. It’s time to write your business plan, but before you get into that, you'll need to research your competition thoroughly so you know exactly what you’re up against.
>> Tools To Research Your Competition
Read More >> https://www.shopify.com/blog/14459769-ecommerce-business-blueprint-how-to-build-launch-and-grow-a-profitable-online-store
Thursday, June 14, 2018
7 Great Shopify Apps to Optimize your eCommerce Store
By: Mitul Patel
“Use Magento rather than going with Shopify”, “Magento provides more features than the Shopify does”. We heard so many statements like this, right? But it is all a myth. I am not telling you to stop building your store in Magento and start using Shopify. It is just like that, each platform has their own pros and cons! According to studies by Shopify, “Shopify is powering more than 500,000 businesses in 175 countries” Now, that is spectacular right?
With the increased use of smartphones, there are hundreds of Shopify apps to your build eCommerce stores. And it is that simple that without using right tools, you can not expect that your business would grow with high revenue.
Today when eCommerce stores are powering the sales market, this essential list of apps that will help you to promote your stores provides amazing user experience to your customers, and handle all the inventory and shipping so you can earn more revenue.
Chatty people
Chatty people is FREE available Shopify app by Shopify development company. Basically, it is a chatbot for developing an engaging Facebook merchant account. You can integrate this chatbot while setting up your Facebook commerce. It offers a very simple functionality. Without performing much coding you can easily design a functional chatbot using this free app. It is a unique combination of creative technology and user-friendliness. The way it is designed, it is suitable for enterprise customers and small businesses as well.
Integrating Chatty people with Shopify is a great way of making engaging fan pages on Facebook. You can leverage this by making customers more aware of your products and services that will result in more sales.
Crush.pics
Optimized images are a must for lower website speed. It can help you to perform better in search engines. To make sure your images are optimized Crush.pic allow you to keep the track of your images and list out the images which are needed to optimize. It automatically compresses images to upload to your Shopify store. Even it effectively compresses the existing images according to your requirements. You have to set the image preferences.
It compresses images up to 30% without any quality fluctuations. If you want to compress images up to 70 percent, there are chances you may lose the image quality but not that much.
Your webpage should load in two seconds or less, according to 47 percent of consumers. More than 40 percent of users are likely to abandon a site which takes more time to load. Crush.pic compress your images, make effective management of images, make easy alt-tags for better SEO performance.
Read More >> https://www.completeconnection.ca/7-great-shopify-apps-to-optimize-your-ecommerce-store/
“Use Magento rather than going with Shopify”, “Magento provides more features than the Shopify does”. We heard so many statements like this, right? But it is all a myth. I am not telling you to stop building your store in Magento and start using Shopify. It is just like that, each platform has their own pros and cons! According to studies by Shopify, “Shopify is powering more than 500,000 businesses in 175 countries” Now, that is spectacular right?
With the increased use of smartphones, there are hundreds of Shopify apps to your build eCommerce stores. And it is that simple that without using right tools, you can not expect that your business would grow with high revenue.
Today when eCommerce stores are powering the sales market, this essential list of apps that will help you to promote your stores provides amazing user experience to your customers, and handle all the inventory and shipping so you can earn more revenue.
Chatty people
Chatty people is FREE available Shopify app by Shopify development company. Basically, it is a chatbot for developing an engaging Facebook merchant account. You can integrate this chatbot while setting up your Facebook commerce. It offers a very simple functionality. Without performing much coding you can easily design a functional chatbot using this free app. It is a unique combination of creative technology and user-friendliness. The way it is designed, it is suitable for enterprise customers and small businesses as well.
Integrating Chatty people with Shopify is a great way of making engaging fan pages on Facebook. You can leverage this by making customers more aware of your products and services that will result in more sales.
Crush.pics
Optimized images are a must for lower website speed. It can help you to perform better in search engines. To make sure your images are optimized Crush.pic allow you to keep the track of your images and list out the images which are needed to optimize. It automatically compresses images to upload to your Shopify store. Even it effectively compresses the existing images according to your requirements. You have to set the image preferences.
It compresses images up to 30% without any quality fluctuations. If you want to compress images up to 70 percent, there are chances you may lose the image quality but not that much.
Your webpage should load in two seconds or less, according to 47 percent of consumers. More than 40 percent of users are likely to abandon a site which takes more time to load. Crush.pic compress your images, make effective management of images, make easy alt-tags for better SEO performance.
Read More >> https://www.completeconnection.ca/7-great-shopify-apps-to-optimize-your-ecommerce-store/
Wednesday, June 13, 2018
How To Build Your First Moneymaking Ecommerce Website
By: Reactive Graphics
It’s hard not to fantasise about having your own moneymaking website, but the idea isn’t as unreachable as you might think.
You constantly read about people who build these type of eCommerce websites, earning tens of thousands of pounds each month and you dismiss the idea of that ever being you. Surely they must have spent a fortune, have warehouses full of products or have inhuman website creating superpowers, but in reality it’s a lot easier than you may think.
Sure, you may not become a millionaire over night, but you could earn a significant amount of income from a website. With the amount of tools available at your fingertips, you’ll find with a little bit of time and effort nothing is impossible. Below I go through the 5 main steps of how to set up a successful moneymaking website.
1. Find a niche
If you haven’t already got one in mind, the first step is to find a sizable niche. You will want to be specific as possible here and choose one that has a significant audience. For example, don’t just target broad keywords such as “Sunglasses” or “Watches”. Instead, you can target keywords such as “Handmade wooden watches for women” or “Handmade Bamboo sunglasses for men”. This will filter down the amount of people you are targeting, but your content will be much more relevant. The Google AdWords Keyword Planner is very helpful with this.
2. Dropshipping
What is dropshipping you ask? Well, this is the easiest way for you to sell and ship products. You won’t need to have a warehouse full of stock, package any of your orders or even ship them to you customers. Your suppliers literally do everything for you!
Finding the right supplier is key. When looking for suppliers on websites such as aliexpress.com, you’ll need to make sure they have a vast selection of products. Contact them and make sure they offer dropshipping, so they don’t send any of their own branding or advertising on the packaging. Only use two or three suppliers and build a good relationship with them and keep them happy. After all, there will be times when orders will have to be resent or refunded and you don’t want to be swallowing that cost if it isn’t your fault.
3. Choose the right platform for your website
There are many platforms out there that support selling products like Magento or WordPress, but for a dropshipping website, I strongly suggest Shopify. It is extremely user friendly and you don’t have to be technically gifted to use it. You also have the ability to send abandoned cart emails; access to advance reporting and have hundreds of amazing plugins to choose from.
The main reason Shopify trumps other Content Management Systems when dropshipping, is because of the plugin Oberlo. This plugin connects your store with AliExpress. With a few clicks of a button, Oberlo will automatically place all of your orders on AliExpress, saving you from manually entering your customer’s details and ordering each item individually. In addition to this, you can easily import your desired products on AliExpress to your Shopify store, transferring across all of the images, titles and text with a single click of a button. As you can imagine, this saves you a lot of time!
4. The Design
Now you have a clearer picture of the niche you’ll be targeting, found the perfect suppliers and decided on the ideal platform to build your website with, it’s now time to start planning how you want your moneymaking website to look.
As expected, you’ll need to have a very clean and simple looking website with clear call to actions and great imagery. If you’re looking for something quick and easy, Shopify provide hundreds of free and paid templates to choose from. The downside to using one of these is that they have been widely used by thousands of other stores, so your website won’t be very unique at all. If you would want a unique and brandable store, it’s probably best to hirer a web designer who will be able to customise everything to your needs and desires. In addition to this, they’ll also make sure your website is search engine friendly.
Once you’re happy with the design, you can start loading all of your products. Give your customers options by adding a wide variety of products for each category you have. The more products you provide the better! At the bottom of each page, it’s also a good idea to have a “Related Products” or “Other items you may be interested in” area, so when a user lands directly on a product page (and they certainly will when you start advertising), you are inviting them to browse through your other items.
Read More >> https://www.reactivegraphics.co.uk/your-first-moneymaking-website/
It’s hard not to fantasise about having your own moneymaking website, but the idea isn’t as unreachable as you might think.
You constantly read about people who build these type of eCommerce websites, earning tens of thousands of pounds each month and you dismiss the idea of that ever being you. Surely they must have spent a fortune, have warehouses full of products or have inhuman website creating superpowers, but in reality it’s a lot easier than you may think.
Sure, you may not become a millionaire over night, but you could earn a significant amount of income from a website. With the amount of tools available at your fingertips, you’ll find with a little bit of time and effort nothing is impossible. Below I go through the 5 main steps of how to set up a successful moneymaking website.
1. Find a niche
If you haven’t already got one in mind, the first step is to find a sizable niche. You will want to be specific as possible here and choose one that has a significant audience. For example, don’t just target broad keywords such as “Sunglasses” or “Watches”. Instead, you can target keywords such as “Handmade wooden watches for women” or “Handmade Bamboo sunglasses for men”. This will filter down the amount of people you are targeting, but your content will be much more relevant. The Google AdWords Keyword Planner is very helpful with this.
2. Dropshipping
What is dropshipping you ask? Well, this is the easiest way for you to sell and ship products. You won’t need to have a warehouse full of stock, package any of your orders or even ship them to you customers. Your suppliers literally do everything for you!
Finding the right supplier is key. When looking for suppliers on websites such as aliexpress.com, you’ll need to make sure they have a vast selection of products. Contact them and make sure they offer dropshipping, so they don’t send any of their own branding or advertising on the packaging. Only use two or three suppliers and build a good relationship with them and keep them happy. After all, there will be times when orders will have to be resent or refunded and you don’t want to be swallowing that cost if it isn’t your fault.
3. Choose the right platform for your website
There are many platforms out there that support selling products like Magento or WordPress, but for a dropshipping website, I strongly suggest Shopify. It is extremely user friendly and you don’t have to be technically gifted to use it. You also have the ability to send abandoned cart emails; access to advance reporting and have hundreds of amazing plugins to choose from.
The main reason Shopify trumps other Content Management Systems when dropshipping, is because of the plugin Oberlo. This plugin connects your store with AliExpress. With a few clicks of a button, Oberlo will automatically place all of your orders on AliExpress, saving you from manually entering your customer’s details and ordering each item individually. In addition to this, you can easily import your desired products on AliExpress to your Shopify store, transferring across all of the images, titles and text with a single click of a button. As you can imagine, this saves you a lot of time!
4. The Design
Now you have a clearer picture of the niche you’ll be targeting, found the perfect suppliers and decided on the ideal platform to build your website with, it’s now time to start planning how you want your moneymaking website to look.
As expected, you’ll need to have a very clean and simple looking website with clear call to actions and great imagery. If you’re looking for something quick and easy, Shopify provide hundreds of free and paid templates to choose from. The downside to using one of these is that they have been widely used by thousands of other stores, so your website won’t be very unique at all. If you would want a unique and brandable store, it’s probably best to hirer a web designer who will be able to customise everything to your needs and desires. In addition to this, they’ll also make sure your website is search engine friendly.
Once you’re happy with the design, you can start loading all of your products. Give your customers options by adding a wide variety of products for each category you have. The more products you provide the better! At the bottom of each page, it’s also a good idea to have a “Related Products” or “Other items you may be interested in” area, so when a user lands directly on a product page (and they certainly will when you start advertising), you are inviting them to browse through your other items.
Read More >> https://www.reactivegraphics.co.uk/your-first-moneymaking-website/
Tuesday, June 12, 2018
How to Buy a Business on Shopify Exchange: A Step-By-Step Guide
By: Mitchell Pert
Buying a website is like investing in online real estate.
Chosen carefully and maintained correctly, purchasing an online business creates an additional income stream that you can own and grow without having to build it all from scratch.
Between budding entrepreneurs and veterans, successful ecommerce brands and dropshipping businesses, there are hundreds of thousands of ecommerce websites on Shopify.
And now with Exchange, there's a marketplace for these merchants to buy and sell their stores.
With over 3,000 ecommerce stores listed for sale—more than any other online marketplace—you can now bypass the building stage and get right into running a business by buying an existing Shopify store through Exchange.
What is Exchange?
Exchange is Shopify’s marketplace for buying and selling ecommerce businesses built by Shopify merchants.
Through the Exchange app, merchants can list their online stores for sale, including information like traffic and revenue data pulled directly from Shopify. Sellers can’t edit this data, which means interested buyers can feel secure knowing that what they see is what they get.
Stores on Exchange range from ready-to-go starter stores to successful ecommerce businesses.
As such, the prices also vary. Starter stores can cost as little as $50, while established 6-figure ecommerce empires can sell for over $1 million.
How to Browse Stores for Sale
Exchange is home to stores of all sizes and industries. You can find dropshipping, print on demand, established and high-growth stores across product categories like fashion and apparel, sports, furniture, and more.
Starter stores are already built and ready for marketing, but have done less than $100 in sales (traffic and revenue data won’t appear for them). As a result, these stores often sell for much less and should be evaluated based on the potential you see in the store, and whether you can unlock it through marketing.
When you’re browsing Exchange for a store to buy, you should first determine what type of investment you want to make:
>> What are your revenue goals for the website?
>> How much money are you willing to invest to get there?
>> How much time?
>> Is it a store that you only need to maintain or does it have growth potential that you will need to figure out through marketing?
>> Are there ways you can add value to the site that the original owner hasn’t?
These questions can be further explored as you discuss the exchange with the seller.
Doing Your Due Diligence
Each listing contains a description of what you get with the store, along with traffic and revenue throughout the past year, and an asking price, which you can negotiate with the seller by sending them a message through the contact form. Many sellers will also list their reason for selling the store, which is often due to a lack of time or a life-changing event.
Read More >> https://www.shopify.com/blog/how-to-buy-business-shopify-exchange
Buying a website is like investing in online real estate.
Chosen carefully and maintained correctly, purchasing an online business creates an additional income stream that you can own and grow without having to build it all from scratch.
Between budding entrepreneurs and veterans, successful ecommerce brands and dropshipping businesses, there are hundreds of thousands of ecommerce websites on Shopify.
And now with Exchange, there's a marketplace for these merchants to buy and sell their stores.
With over 3,000 ecommerce stores listed for sale—more than any other online marketplace—you can now bypass the building stage and get right into running a business by buying an existing Shopify store through Exchange.
What is Exchange?
Exchange is Shopify’s marketplace for buying and selling ecommerce businesses built by Shopify merchants.
Through the Exchange app, merchants can list their online stores for sale, including information like traffic and revenue data pulled directly from Shopify. Sellers can’t edit this data, which means interested buyers can feel secure knowing that what they see is what they get.
Stores on Exchange range from ready-to-go starter stores to successful ecommerce businesses.
As such, the prices also vary. Starter stores can cost as little as $50, while established 6-figure ecommerce empires can sell for over $1 million.
How to Browse Stores for Sale
Exchange is home to stores of all sizes and industries. You can find dropshipping, print on demand, established and high-growth stores across product categories like fashion and apparel, sports, furniture, and more.
Starter stores are already built and ready for marketing, but have done less than $100 in sales (traffic and revenue data won’t appear for them). As a result, these stores often sell for much less and should be evaluated based on the potential you see in the store, and whether you can unlock it through marketing.
When you’re browsing Exchange for a store to buy, you should first determine what type of investment you want to make:
>> What are your revenue goals for the website?
>> How much money are you willing to invest to get there?
>> How much time?
>> Is it a store that you only need to maintain or does it have growth potential that you will need to figure out through marketing?
>> Are there ways you can add value to the site that the original owner hasn’t?
These questions can be further explored as you discuss the exchange with the seller.
Doing Your Due Diligence
Each listing contains a description of what you get with the store, along with traffic and revenue throughout the past year, and an asking price, which you can negotiate with the seller by sending them a message through the contact form. Many sellers will also list their reason for selling the store, which is often due to a lack of time or a life-changing event.
Read More >> https://www.shopify.com/blog/how-to-buy-business-shopify-exchange
Monday, June 11, 2018
7 Things Your Ecommerce Site Must Have
By: Transmit Startups
To date, we’ve helped over 1,300 businesses startup, with one in ten of those entrepreneurs choosing to start up in retail.
From the Scottish Highlands to Cornwall and from niche fashion lines to hand-made products, retailers supported by Transmit Start-Ups can be found in all shapes and sizes across England and Scotland. Many of our retailers can be found exclusively online, with others leveraging an online presence alongside a physical store.
One of the first hurdles for entrepreneurs starting up in retail is launching a website that can function as their online shop. Although it is fairly simple to set up a reasonably well-designed, brochure-type website using ready-to-go themes (from platforms such as WordPress), establishing a retail website can be more complex.
7 Things Your Ecommerce Site Must Have
A retail website must have the ability for customers to browse through products, add them to their baskets, seamlessly apply discount codes and make secure purchases.
With mobile browsing and purchasing now becoming the norm, not having a mobile-optimised online store can cost retailers in lost sales – this means mobile optimisation also needs to be added to the long list of retail website ‘must haves’. To make things easier, we have included an ‘ecommerce checklist’ for your online store:
>> Make sure your website is fully responsive – This means its design and layout should be fully optimised when viewed on mobile, tablet or desktop to deliver the best user experience.
>> Test your website – Ask your friends and family to browse your website and test it yourself across different browsers (such as Google Chrome, Firefox, Internet Explorer and Safari). You should also ask them to complete a purchase through the site to ensure that the payment goes through successfully and securely.
>> Products must be easy to find – Make sure your products are easy to find by incorporating a search function and the ability to browse products by category, price or colour for example.
>> Speed – Make sure your site loads quickly and that product images are not too large as they may slow the site down. Fast loading times will appeal to shoppers and fast website loading times will help your site to rank on Google.
>> Give perspective customers all of the information they need – People browsing your website are less likely to convert to customers if they don’t have enough information about the product. Make sure all of your product descriptions and specifications (ingredients, sizes and dimensions) are complete and include plenty of images and extra information such as product reviews wherever possible.
>> Make sure your contact information is available across all of your site’s pages – This makes it easy for customers to send questions and queries. Your terms of purchase, exchange, return and delivery information should also be available to read.
>> Marketing – Site pages should be easy to share via social media channels and ensure there is an easy way on your homepage for customers to sign up to receive emails from you. Having an offer attached to this is a great way to prompt customers to sign up.
When entrepreneurs approach us with their business ideas, we help them turn these into a reality through our startup loans, business mentoring and by offering valuable advice about the best resources and other partners available that can really make sure a business ideas take off. One of these partners that we would recommend to retail startups without hesitation to help setup a website that ticks the seven boxes above is Shopify.
Read More >> https://transmitstartups.co.uk/news/7-things-your-ecommerce-site-must-have/
To date, we’ve helped over 1,300 businesses startup, with one in ten of those entrepreneurs choosing to start up in retail.
From the Scottish Highlands to Cornwall and from niche fashion lines to hand-made products, retailers supported by Transmit Start-Ups can be found in all shapes and sizes across England and Scotland. Many of our retailers can be found exclusively online, with others leveraging an online presence alongside a physical store.
One of the first hurdles for entrepreneurs starting up in retail is launching a website that can function as their online shop. Although it is fairly simple to set up a reasonably well-designed, brochure-type website using ready-to-go themes (from platforms such as WordPress), establishing a retail website can be more complex.
7 Things Your Ecommerce Site Must Have
A retail website must have the ability for customers to browse through products, add them to their baskets, seamlessly apply discount codes and make secure purchases.
With mobile browsing and purchasing now becoming the norm, not having a mobile-optimised online store can cost retailers in lost sales – this means mobile optimisation also needs to be added to the long list of retail website ‘must haves’. To make things easier, we have included an ‘ecommerce checklist’ for your online store:
>> Make sure your website is fully responsive – This means its design and layout should be fully optimised when viewed on mobile, tablet or desktop to deliver the best user experience.
>> Test your website – Ask your friends and family to browse your website and test it yourself across different browsers (such as Google Chrome, Firefox, Internet Explorer and Safari). You should also ask them to complete a purchase through the site to ensure that the payment goes through successfully and securely.
>> Products must be easy to find – Make sure your products are easy to find by incorporating a search function and the ability to browse products by category, price or colour for example.
>> Speed – Make sure your site loads quickly and that product images are not too large as they may slow the site down. Fast loading times will appeal to shoppers and fast website loading times will help your site to rank on Google.
>> Give perspective customers all of the information they need – People browsing your website are less likely to convert to customers if they don’t have enough information about the product. Make sure all of your product descriptions and specifications (ingredients, sizes and dimensions) are complete and include plenty of images and extra information such as product reviews wherever possible.
>> Make sure your contact information is available across all of your site’s pages – This makes it easy for customers to send questions and queries. Your terms of purchase, exchange, return and delivery information should also be available to read.
>> Marketing – Site pages should be easy to share via social media channels and ensure there is an easy way on your homepage for customers to sign up to receive emails from you. Having an offer attached to this is a great way to prompt customers to sign up.
When entrepreneurs approach us with their business ideas, we help them turn these into a reality through our startup loans, business mentoring and by offering valuable advice about the best resources and other partners available that can really make sure a business ideas take off. One of these partners that we would recommend to retail startups without hesitation to help setup a website that ticks the seven boxes above is Shopify.
Read More >> https://transmitstartups.co.uk/news/7-things-your-ecommerce-site-must-have/
Sunday, June 10, 2018
“10 Reasons Why Shopify Plus is great for eCommerce SEO”
By: Ron Dod
Shopify has answered the call of entrepreneurs who want to become successful in eCommerce. The company’s Shopify Plus is the enterprise offering that goes to the next level. If you are trying to build your business into something big, you need to pour petrol onto your SEO. To get scorching hot results, Shopify Plus could be the tank that you need to open today.
Shopify Plus is rich with plugins and apps
When you need that SEO boost to grow your business, Shopify Plus is the platform to begin with because of its dedication to SEO. You can see this through the various plugins it offers that are SEO-focused. These include plugins such as:
>> Smart SEO
>> SEO Doctor
>> SEO Image Optimizer
Plugins are important because they add that extra push that your site needs to stand on its own two feet without requiring you to be an expert coder. This is why Shopify Plus is well-suited for eCommerce. Building an eCommerce business requires you to be quick and fast because the competition moves fast. These Shopify plugins will help increase your speed on your journey to success. Choose the SEO plugins that suit the needs of your site.
Use multiple sales channels to grow your brand
One of the elements that make Shopify Plus unique is the fact that it has multiple sales channels offerings that are suited for different kinds of digital shopping brands. You can launch multiple sales channels across social, mobile and marketplaces. By launching through various sales channels, you give yourself the chance to improve on the SEO for your website and your brand. Take a look at how it can be done all through Shopify Plus with mobile and sales examples:
>> Mobile Sales Channel: When you focus on mobile via the enterprise platform, you can improve on mobile SEO by increasing the amount of content that you have targeting mobile shoppers. You can also edit and include new mobile product descriptions that are faster to read.
>> Social Sales Channel: If your eCommerce brand is powered by social media, you can also build it through the Plus platform. You can include as many social platforms as you want, and as long as you create a solid strategy, you will watch them grow through Shopify. The more people who connect with your social sales channel through Shopify, the more visible your brand will be.
Multiple sales channels give your brand the chance to reach as many people as possible. With edits and a strategy, you will see SEO benefits arise because you won’t be relying on just one path to get your results.
Read More >> https://www.visiture.com/blogs/10-reasons-why-shopify-plus-is-great-for-ecommerce-seo/
Shopify has answered the call of entrepreneurs who want to become successful in eCommerce. The company’s Shopify Plus is the enterprise offering that goes to the next level. If you are trying to build your business into something big, you need to pour petrol onto your SEO. To get scorching hot results, Shopify Plus could be the tank that you need to open today.
Shopify Plus is rich with plugins and apps
When you need that SEO boost to grow your business, Shopify Plus is the platform to begin with because of its dedication to SEO. You can see this through the various plugins it offers that are SEO-focused. These include plugins such as:
>> Smart SEO
>> SEO Doctor
>> SEO Image Optimizer
Plugins are important because they add that extra push that your site needs to stand on its own two feet without requiring you to be an expert coder. This is why Shopify Plus is well-suited for eCommerce. Building an eCommerce business requires you to be quick and fast because the competition moves fast. These Shopify plugins will help increase your speed on your journey to success. Choose the SEO plugins that suit the needs of your site.
Use multiple sales channels to grow your brand
One of the elements that make Shopify Plus unique is the fact that it has multiple sales channels offerings that are suited for different kinds of digital shopping brands. You can launch multiple sales channels across social, mobile and marketplaces. By launching through various sales channels, you give yourself the chance to improve on the SEO for your website and your brand. Take a look at how it can be done all through Shopify Plus with mobile and sales examples:
>> Mobile Sales Channel: When you focus on mobile via the enterprise platform, you can improve on mobile SEO by increasing the amount of content that you have targeting mobile shoppers. You can also edit and include new mobile product descriptions that are faster to read.
>> Social Sales Channel: If your eCommerce brand is powered by social media, you can also build it through the Plus platform. You can include as many social platforms as you want, and as long as you create a solid strategy, you will watch them grow through Shopify. The more people who connect with your social sales channel through Shopify, the more visible your brand will be.
Multiple sales channels give your brand the chance to reach as many people as possible. With edits and a strategy, you will see SEO benefits arise because you won’t be relying on just one path to get your results.
Read More >> https://www.visiture.com/blogs/10-reasons-why-shopify-plus-is-great-for-ecommerce-seo/
Saturday, June 9, 2018
Which eCommerce Platform is the Best Choice
By: Mark Tillison
Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.
Around 75% of the world’s eCommerce stores are based on just five eCommerce platforms, the most widely used being Magento, WooCommerce, Shopify, BigCommerce, 3dcart and PrestaShop. In addition to those, you’ve the question of whether you go hosted, or self-hosted, not forgetting which payment gateway you should choose and even where to host your eCommerce platform.
Given the multitude of options, which eCommerce platform is the best choice for your business?
Which eCommerce Platform is the Best Choice
Let’s start with narrowing the options to create an eCommerce shortlist. Remember that you need to consider where your business will be in 2-5 years, not just for launch:
>> How many different products do you expect to list on your store?
>> Will you need the eCommerce platform to integrate with other systems you use for processing, shipping and accounting?
>> Are the products simple – a book or a DVD is easy, but what about clothes which come in different sizes or colours? How about products which can be ordered by length?
>> Do you have a heap of data which you need to import from an existing system, and will your choice of eCommerce platform support the importing of that data?
>> How portable is your data once you’ve chosen the eCommerce platform – if you need to move later on, how easy or tough is that going to be?
>> How strong are your technical skills? Some platforms could be implemented yourself with some skills, whereas others will need services from an experienced specialist to both implement and support.
>> How many orders do you expect to process per month and what do you expect the annual eCommerce turnover to be?
>> What budget do you expect to spend building an eCommerce store such as Everything5Pounds, migrating or populating data and on hosting, maintenance and support?
Knowing the answers to those questions before you start comparing different eCommerce platforms will help make your journey more productive, help you avoid wasting time investigating the wrong platforms, talking to the wrong providers and worse still, ending up with an eCommerce platform that doesn’t support your needs.
eCommerce Platform Comparison
We checked out a few of the primary eCommerce platform candidates to compare the offerings and find out what eCommerce platform is the best choice for each business situation.
Magento
Starting with what many may argue is the market leader, Magento has been around for many years and has a huge developer community. In terms of customisation and scalable performance, Magento is among the best your search for an eCommerce platform is likely to reveal.
We caught up with Adam King, co-founder and Magento guru at Bournemouth-based Media Lounge, where a team of 15 have been working with the Magento platform for 8 years since it was launched. They’ve designed, programmed and supported over 160 Magento eCommerce websites to date. They’re fully Magento certified and also run their own eCommerce store so truly practise what they preach!
Why Did You Chose Magento?
We adopted Magento when it first came out 8 years ago as it seemed to have thought more about the scalability of eCommerce and the future growth of businesses more than any other platform. It’s also programmed in the most common programming language PHP.
Why is Magento the Right Choice for eCommerce?
Magento has the largest community of developers who add value to the platform daily with additional services, functionality and tutorials. If you want to extend your store’s standard functionality then chances are it’s already been built, so with the installation of a plugin or extension this functionality is yours at a fraction of the cost of custom development and deployed to your live site in a matter of days.
There are no limits to product or transaction numbers and you are not restricted to the features and framework of some of the pay-monthly platforms. It’s fully scalable as your business grows and always updates with the latest software and security so in the future you’ll still have the latest software version with the latest features and not need to re-platform.
Read More >> https://tillison.co.uk/blog/which-ecommerce-platform-is-the-best-choice/
Starting an eCommerce business sounds like it should be easy, but users quickly get stuck on which eCommerce platform is the best choice for their business.
Around 75% of the world’s eCommerce stores are based on just five eCommerce platforms, the most widely used being Magento, WooCommerce, Shopify, BigCommerce, 3dcart and PrestaShop. In addition to those, you’ve the question of whether you go hosted, or self-hosted, not forgetting which payment gateway you should choose and even where to host your eCommerce platform.
Given the multitude of options, which eCommerce platform is the best choice for your business?
Which eCommerce Platform is the Best Choice
Let’s start with narrowing the options to create an eCommerce shortlist. Remember that you need to consider where your business will be in 2-5 years, not just for launch:
>> How many different products do you expect to list on your store?
>> Will you need the eCommerce platform to integrate with other systems you use for processing, shipping and accounting?
>> Are the products simple – a book or a DVD is easy, but what about clothes which come in different sizes or colours? How about products which can be ordered by length?
>> Do you have a heap of data which you need to import from an existing system, and will your choice of eCommerce platform support the importing of that data?
>> How portable is your data once you’ve chosen the eCommerce platform – if you need to move later on, how easy or tough is that going to be?
>> How strong are your technical skills? Some platforms could be implemented yourself with some skills, whereas others will need services from an experienced specialist to both implement and support.
>> How many orders do you expect to process per month and what do you expect the annual eCommerce turnover to be?
>> What budget do you expect to spend building an eCommerce store such as Everything5Pounds, migrating or populating data and on hosting, maintenance and support?
Knowing the answers to those questions before you start comparing different eCommerce platforms will help make your journey more productive, help you avoid wasting time investigating the wrong platforms, talking to the wrong providers and worse still, ending up with an eCommerce platform that doesn’t support your needs.
eCommerce Platform Comparison
We checked out a few of the primary eCommerce platform candidates to compare the offerings and find out what eCommerce platform is the best choice for each business situation.
Magento
Starting with what many may argue is the market leader, Magento has been around for many years and has a huge developer community. In terms of customisation and scalable performance, Magento is among the best your search for an eCommerce platform is likely to reveal.
We caught up with Adam King, co-founder and Magento guru at Bournemouth-based Media Lounge, where a team of 15 have been working with the Magento platform for 8 years since it was launched. They’ve designed, programmed and supported over 160 Magento eCommerce websites to date. They’re fully Magento certified and also run their own eCommerce store so truly practise what they preach!
Why Did You Chose Magento?
We adopted Magento when it first came out 8 years ago as it seemed to have thought more about the scalability of eCommerce and the future growth of businesses more than any other platform. It’s also programmed in the most common programming language PHP.
Why is Magento the Right Choice for eCommerce?
Magento has the largest community of developers who add value to the platform daily with additional services, functionality and tutorials. If you want to extend your store’s standard functionality then chances are it’s already been built, so with the installation of a plugin or extension this functionality is yours at a fraction of the cost of custom development and deployed to your live site in a matter of days.
There are no limits to product or transaction numbers and you are not restricted to the features and framework of some of the pay-monthly platforms. It’s fully scalable as your business grows and always updates with the latest software and security so in the future you’ll still have the latest software version with the latest features and not need to re-platform.
Read More >> https://tillison.co.uk/blog/which-ecommerce-platform-is-the-best-choice/
Wednesday, June 6, 2018
Instant Ecom Profits Review-Video Training Course On Shopify 2017
By: SHAHNAWAZ SADIQUE
Instant Ecom Profits Review
You know guys couple of months ago I came to know about shopify , I heard about this way back but actually interaction took place when I heard that my friend is making good money online by his shopify store.
After getting positive feedback about the shopify ecommerce store from my internet marketers friends , I started to learn about shopify store. I spent some quality time on shopping cart and started writing a nice and detailed guide. You can read this shopify guide here – The ultimate step by step guide to setup shopify store successfully .
After learning a lot I started my shopify store but trust me I got stuck because theoretical knowledge is very different than the practical knowledge .I knew shopify from outside but never got a chance to dig in.
I quickly realized that this is not my cup of tea . I need to take some one help who is already making money and at the same time satisfying their buyers.
I landed on questions like “how to setup shopify store”, “which is best self hosted or shopify hosted domain “, “what are the best ways to get payment while selling products on shopify store”,”Do I need to use drop shipper” , “how to pick suppliers” , “do I need to buy products first and have them in my place ?” etc .
I was thinking too much that how my friends are making good money without such difficulty. You know most them got the training from the expert or had paid huge amount for one to one coaching services. I thought there are many people like me who are facing such serious issue before starting any ecommerce store.
As you know me I also launched products in IM industry and have good contact , One day my friend recommend me a video training course to setup shopify ecommerce store successfully .
Literally guys trust me , This course – Instant Ecom Profit Review-Video Training Course On Shopify saved my money and time both. Its like getting training from expert or you can say one to one training. You can also ask question on their help desk and they will reply you ASAP.
You know guys before talkinf about the course let me tell you that these vendors of the course (Tom, Mike And Gaurabh) have all kind of income proofs with them. But I dont trust one screenshots so they showed me their income proof via skype also. And as I know Tom And Gaurabh personally so one thing I can assure you that they will never ditched you or false sale you.
The only Negative point of instant ecom profits is that you have to action any how. There is no other options or money making button like other marketers would tell you. You need to dig in and have put efforts on shopify ecommerce store.
Read More >> http://commonstupidman.com/instant-ecom-profits-review/
Instant Ecom Profits Review
You know guys couple of months ago I came to know about shopify , I heard about this way back but actually interaction took place when I heard that my friend is making good money online by his shopify store.
After getting positive feedback about the shopify ecommerce store from my internet marketers friends , I started to learn about shopify store. I spent some quality time on shopping cart and started writing a nice and detailed guide. You can read this shopify guide here – The ultimate step by step guide to setup shopify store successfully .
After learning a lot I started my shopify store but trust me I got stuck because theoretical knowledge is very different than the practical knowledge .I knew shopify from outside but never got a chance to dig in.
I quickly realized that this is not my cup of tea . I need to take some one help who is already making money and at the same time satisfying their buyers.
I landed on questions like “how to setup shopify store”, “which is best self hosted or shopify hosted domain “, “what are the best ways to get payment while selling products on shopify store”,”Do I need to use drop shipper” , “how to pick suppliers” , “do I need to buy products first and have them in my place ?” etc .
I was thinking too much that how my friends are making good money without such difficulty. You know most them got the training from the expert or had paid huge amount for one to one coaching services. I thought there are many people like me who are facing such serious issue before starting any ecommerce store.
As you know me I also launched products in IM industry and have good contact , One day my friend recommend me a video training course to setup shopify ecommerce store successfully .
Literally guys trust me , This course – Instant Ecom Profit Review-Video Training Course On Shopify saved my money and time both. Its like getting training from expert or you can say one to one training. You can also ask question on their help desk and they will reply you ASAP.
You know guys before talkinf about the course let me tell you that these vendors of the course (Tom, Mike And Gaurabh) have all kind of income proofs with them. But I dont trust one screenshots so they showed me their income proof via skype also. And as I know Tom And Gaurabh personally so one thing I can assure you that they will never ditched you or false sale you.
The only Negative point of instant ecom profits is that you have to action any how. There is no other options or money making button like other marketers would tell you. You need to dig in and have put efforts on shopify ecommerce store.
Read More >> http://commonstupidman.com/instant-ecom-profits-review/
Tuesday, June 5, 2018
In 30 Days, LeSportsac Grew Orders 37% with Unified Multi-Channel Ecommerce
By: Jason Buckland
In the summer of 2017, more than four long decades after it first opened for business, the decision makers at LeSportsac readied themselves for change.
It was an interesting moment for the iconic New York lifestyle brand, maker of famous handbags, luggage, and accessories. The company was enjoying unquestioned success: a bustling flagship store on Madison Ave., more than 190 retail outlets across the globe.
And yet, for all it had, here was LeSportsac. Displeased. Dissatisfied. On its lips was the taste for something more.
Its bugaboo was clear: ecommerce. LeSportsac had, like other big names in its space, sold online for some time. But the experience LeSportsac was able to deploy through its web platforms never quite matched the experience it provided in real life.
So it searched, all the while sitting with an unusual problem. In the soon-to-be $706 billion industry of online fashion, apparel, and accessories, how can an already-thriving brand push for even greater heights?
The answer was found in a common denominator.
“We started looking at other companies, other brands and experiences that we liked,” says Berly Isaak, LeSportsac’s head of global marketing. “We started realizing that Shopify was involved in all of them.
“We’re like, ‘Oh, my God. This is Shopify! And this is Shopify! It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.”
‘It Was Like Heartbreak After Heartbreak’
For a lifestyle brand to last more than 40 years, innovation is often not far behind.
In 1974, Melvin and Sandy Schifter began LeSportsac as an outfitter of travel-style, parachute nylon bags. All that happened next was aggressive global expansion, the development of a signature collection catalog as long as the island of Manhattan, and the establishment of a legacy name in fashion, one as beloved by subway commuters as A-list celebrities.
Read More >> https://www.shopify.com/enterprise/multi-channel-ecommerce-lesportsac
In the summer of 2017, more than four long decades after it first opened for business, the decision makers at LeSportsac readied themselves for change.
It was an interesting moment for the iconic New York lifestyle brand, maker of famous handbags, luggage, and accessories. The company was enjoying unquestioned success: a bustling flagship store on Madison Ave., more than 190 retail outlets across the globe.
And yet, for all it had, here was LeSportsac. Displeased. Dissatisfied. On its lips was the taste for something more.
Its bugaboo was clear: ecommerce. LeSportsac had, like other big names in its space, sold online for some time. But the experience LeSportsac was able to deploy through its web platforms never quite matched the experience it provided in real life.
So it searched, all the while sitting with an unusual problem. In the soon-to-be $706 billion industry of online fashion, apparel, and accessories, how can an already-thriving brand push for even greater heights?
The answer was found in a common denominator.
“We started looking at other companies, other brands and experiences that we liked,” says Berly Isaak, LeSportsac’s head of global marketing. “We started realizing that Shopify was involved in all of them.
“We’re like, ‘Oh, my God. This is Shopify! And this is Shopify! It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.”
‘It Was Like Heartbreak After Heartbreak’
For a lifestyle brand to last more than 40 years, innovation is often not far behind.
In 1974, Melvin and Sandy Schifter began LeSportsac as an outfitter of travel-style, parachute nylon bags. All that happened next was aggressive global expansion, the development of a signature collection catalog as long as the island of Manhattan, and the establishment of a legacy name in fashion, one as beloved by subway commuters as A-list celebrities.
Read More >> https://www.shopify.com/enterprise/multi-channel-ecommerce-lesportsac
Monday, June 4, 2018
The Step-by-Step Guide to Google Analytics for Ecommerce
By: Ana Gotter
Google Analytics is an undeniably powerful tool all on its own. Even its most basic, easy-to-set up functions can show you things like how much traffic is coming to your site, where they’re coming from, and how they’re interacting with your site.
All of this is so important and helps you to track problem areas on your site and what’s causing people to leave early instead of converting.
That’s all well and great and that’s all some sites need in order to benefit from the data reporting platform. For ecommerce businesses, however, that information simply is not enough on its own.
You need to look at more than just how users are generally interacting with your site. You need to know how these actions specifically affect sales on different products. You want to be able to see how much revenue is being generated, how many transactions are happening, and more.
Google Analytics for ecommerce can show you that, but it’s not a built-in report. You need to set it up to specifically accommodate ecommerce tracking, and in this post, we’ll show you how.
Google Analytics for Ecommerce
Just to be clear, you don’t need to switch to a specialized version of Google Analytics for ecommerce businesses. You just need to set up your current analytics to better track the ecommerce side of your business.
To do this, you’ll take the current usage data and see how it interacts with information like transactions, revenue, and more. You can even see which marketing efforts are most effective at helping to drive these results.
Read More >> https://www.disruptiveadvertising.com/ppc/ecommerce/google-analytics-for-ecommerce/
Google Analytics is an undeniably powerful tool all on its own. Even its most basic, easy-to-set up functions can show you things like how much traffic is coming to your site, where they’re coming from, and how they’re interacting with your site.
All of this is so important and helps you to track problem areas on your site and what’s causing people to leave early instead of converting.
That’s all well and great and that’s all some sites need in order to benefit from the data reporting platform. For ecommerce businesses, however, that information simply is not enough on its own.
You need to look at more than just how users are generally interacting with your site. You need to know how these actions specifically affect sales on different products. You want to be able to see how much revenue is being generated, how many transactions are happening, and more.
Google Analytics for ecommerce can show you that, but it’s not a built-in report. You need to set it up to specifically accommodate ecommerce tracking, and in this post, we’ll show you how.
Google Analytics for Ecommerce
Just to be clear, you don’t need to switch to a specialized version of Google Analytics for ecommerce businesses. You just need to set up your current analytics to better track the ecommerce side of your business.
To do this, you’ll take the current usage data and see how it interacts with information like transactions, revenue, and more. You can even see which marketing efforts are most effective at helping to drive these results.
Read More >> https://www.disruptiveadvertising.com/ppc/ecommerce/google-analytics-for-ecommerce/
Sunday, June 3, 2018
20 Best Tools for eCommerce Business Owners
By: Nathan Resnick
If you want to stand a chance in the ecommerce world you’re going to need to some help. No one grows manually.
Tools and technology have become an integral part in shaping the success of many (if not all) of today’s ecommerce brands.
However, choosing the right tools for your eCommerce business can be challenging.
The landscape is overrun by thousands of options, and narrowing the field is a difficult process, especially if you don’t know where to start.
Fortunately, we’ve drafted this list of tools for eCommerce stores in order to help you decide which tools you need for what purpose.
Before we dive into the actual tools, we need to talk about why tools are so important, and how to choose the tools that are best for your business.
Let’s get into it.
Why You Need Tools for eCommerce
Aside from the obvious (like having an eCommerce store platform to sell your products from, hello Shopify, BigCommerce, or X-Cart), most companies benefit from having a plethora of useful tools in their belt to help drive awareness for their products, promote their business and streamline business processes.
The fact is, tools and technology help make processes go faster and they take away some of the guesswork when trying to figure out what’s working and what isn’t.
When you invest in the right tools, you are essentially trading time for money. This allows you as the business owner to scale your operation, assuming that your costs are in-line with what your budget will allow.
This means that before you can invest in a tool, you need to decide which problems are eating at your margins the most, and how much you can afford to fix the issue.
Click to Tweet: “#eCommerceTips: Before investing in a new business tool, consider your problems and budget.”
How to Build Your eCommerce Toolkit
If you are on a tight budget, finding and vetting free tools to help automate your daily workflow is the best idea, however, you get what you pay for in most cases. If you have a larger budget to play around with, you can afford more robust solutions.
Either way, it is wise to be cognizant of which problems are slowing you down the most so that you can tackle them with tools.
Read More >> https://www.trysourcify.com/ecommerce-tools/
If you want to stand a chance in the ecommerce world you’re going to need to some help. No one grows manually.
Tools and technology have become an integral part in shaping the success of many (if not all) of today’s ecommerce brands.
However, choosing the right tools for your eCommerce business can be challenging.
The landscape is overrun by thousands of options, and narrowing the field is a difficult process, especially if you don’t know where to start.
Fortunately, we’ve drafted this list of tools for eCommerce stores in order to help you decide which tools you need for what purpose.
Before we dive into the actual tools, we need to talk about why tools are so important, and how to choose the tools that are best for your business.
Let’s get into it.
Why You Need Tools for eCommerce
Aside from the obvious (like having an eCommerce store platform to sell your products from, hello Shopify, BigCommerce, or X-Cart), most companies benefit from having a plethora of useful tools in their belt to help drive awareness for their products, promote their business and streamline business processes.
The fact is, tools and technology help make processes go faster and they take away some of the guesswork when trying to figure out what’s working and what isn’t.
When you invest in the right tools, you are essentially trading time for money. This allows you as the business owner to scale your operation, assuming that your costs are in-line with what your budget will allow.
This means that before you can invest in a tool, you need to decide which problems are eating at your margins the most, and how much you can afford to fix the issue.
Click to Tweet: “#eCommerceTips: Before investing in a new business tool, consider your problems and budget.”
How to Build Your eCommerce Toolkit
If you are on a tight budget, finding and vetting free tools to help automate your daily workflow is the best idea, however, you get what you pay for in most cases. If you have a larger budget to play around with, you can afford more robust solutions.
Either way, it is wise to be cognizant of which problems are slowing you down the most so that you can tackle them with tools.
Read More >> https://www.trysourcify.com/ecommerce-tools/
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