How To Bag More Sales On Your Shopify Store App With Push Notifications

By: Vanhishikha Bhargava

Did you know 58% of internet users are active on their smartphones as of today? This isn’t surprising at all given that consumers spend up to five hours on their phones daily, reports Flurry. What’s even more interesting is that a consumer uses nine mobile apps on an average every day. So how do you ensure you’re one of them? Mobile push notifications.

Mobile is a great platform for all kinds of businesses to boost customer engagement and to drive more sales — especially, eCommerce. Since 68% of consumers enable push notifications on their mobile apps, taking a plunge into “push” seems a viable option for your online store, isn’t it?

Of course, it is.

From travel sites and online beauty stores to resellers and clothing retailers, eCommerce businesses across domains are now successfully using push notifications to bring back customers to their Shopify store app to engage them in an activity or nudge them to make more purchases.

According to a study, push notifications can boost an app’s user engagement rate to almost 88%. In fact, eCommerce apps showcase the highest push engagement at 278%. This only indicates how willing the online shoppers are to be notified of product prices, sales and discounts from their favourite brands.

But engagement doesn’t come easy. You need to send out the right messages at the right time through push notifications. Here are the 8 types of mobile app push notifications that you should be sending to your customers.

Types of push notifications your Shopify store app should send

1) Recovering abandoned shopping carts

Cart abandonment is a major nuisance for eCommerce stores. According to Baymard, the average abandonment rate is 69.23% — which means out of 100 consumers, close to 70 of them come to an online store, browse through products, add a few in the cart but leave without purchasing anything!

A quick push notification to remind them of what they’ve left behind can bring back this customer. Create a sense of urgency in the message by offering them a discount or a coupon code applicable for a limited period. Hook them with an interesting offer they can’t say no to.

1800-Flowers.com does it quite smartly.

2) Product recommendations (upsell and cross sell)

One of the oldest tricks in the sales book — if your customer has already chosen and bought a product from you, don’t let that stop you from increasing the Average Order Value (AOV). Send product recommendations through push notifications.

H&M does a fantastic job in recommending products that could go with a newly purchased product. Check out the messaging below:

Try to cross-sell to the customer by introducing an add-on or show him an upgraded version of the product he has already bought (upsell). Hook him with an engaging deal to seal the purchase — just how a brick and mortar salesperson would!

3) Sending price drop alerts in real time

If your Shopify store is running a huge sale or has drop prices on a range of products that the customer has previously shown interest in, make sure they know. Send push notifications to peak your customer’s attention and bring them back to your Shopify mobile app to buy products that they loved.

Here’s an example from Instakart, a popular American online grocery store that sends alerts to its mobile consumers as soon as a price variation occurs.

Read More >> https://medium.com/@VanhishikhaB/how-to-bag-more-sales-on-your-shopify-store-app-with-push-notifications-ae7a919eea1b