By: Mitchell Pert
Buying a website is like investing in online real estate.
Chosen carefully and maintained correctly, purchasing an online business creates an additional income stream that you can own and grow without having to build it all from scratch.
Between budding entrepreneurs and veterans, successful ecommerce brands and dropshipping businesses, there are hundreds of thousands of ecommerce websites on Shopify.
And now with Exchange, there's a marketplace for these merchants to buy and sell their stores.
With over 3,000 ecommerce stores listed for sale—more than any other online marketplace—you can now bypass the building stage and get right into running a business by buying an existing Shopify store through Exchange.
What is Exchange?
Exchange is Shopify’s marketplace for buying and selling ecommerce businesses built by Shopify merchants.
Through the Exchange app, merchants can list their online stores for sale, including information like traffic and revenue data pulled directly from Shopify. Sellers can’t edit this data, which means interested buyers can feel secure knowing that what they see is what they get.
Stores on Exchange range from ready-to-go starter stores to successful ecommerce businesses.
As such, the prices also vary. Starter stores can cost as little as $50, while established 6-figure ecommerce empires can sell for over $1 million.
How to Browse Stores for Sale
Exchange is home to stores of all sizes and industries. You can find dropshipping, print on demand, established and high-growth stores across product categories like fashion and apparel, sports, furniture, and more.
Starter stores are already built and ready for marketing, but have done less than $100 in sales (traffic and revenue data won’t appear for them). As a result, these stores often sell for much less and should be evaluated based on the potential you see in the store, and whether you can unlock it through marketing.
When you’re browsing Exchange for a store to buy, you should first determine what type of investment you want to make:
>> What are your revenue goals for the website?
>> How much money are you willing to invest to get there?
>> How much time?
>> Is it a store that you only need to maintain or does it have growth potential that you will need to figure out through marketing?
>> Are there ways you can add value to the site that the original owner hasn’t?
These questions can be further explored as you discuss the exchange with the seller.
Doing Your Due Diligence
Each listing contains a description of what you get with the store, along with traffic and revenue throughout the past year, and an asking price, which you can negotiate with the seller by sending them a message through the contact form. Many sellers will also list their reason for selling the store, which is often due to a lack of time or a life-changing event.
Read More >> https://www.shopify.com/blog/how-to-buy-business-shopify-exchange
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