Crushing Your Search Competition on Shopify Plus

By: Cooper Hollmaier

Shopify Plus is a popular choice for online retailers because of its user-friendly interface and powerful toolset that allows any player in the eCommerce arena to quickly set up and maintain an online store. The Shopify Plus platform makes it easy to customize your digital storefront to align with your brand and connect with your target customers.

While Shopify Plus users are automatically set up for success by the intuitive nature of the platform alone, it doesn’t mean that your store’s on- and off-page elements are SEO-optimized out of the box. Here are a few tips and tricks to make the best use of SEO tools available in Shopify Plus:

Start with Keyword Research

Keyword phrases are the fuel for your search optimization efforts. These are the words users are typing in search engines in order to find the product or service that solves their problem. If you’re not targeting the right users and phrases, you’re wasting time. The goal of optimizing your Shopify store for search is to appear where users are looking for you and convince these potential customers that your store has the best product offering for their needs.

Keyword research can be a long and arduous process, but it’s the foundation for a successful search marketing campaign. Tools like Google Keyword Planner,  SEMrush, and Moz Keyword Explorer can help you get started as you explore the intentions of your potential customer.

On-Page Optimization

Once you’ve completed your initial keyword research, Shopify Plus makes implementing on-page optimization easy and painless. A few differences on the technical side from what you may be used to include:

>> Finding the XML Sitemap (Step-by-Step Guide)
>> Enabling eCommerce Tracking in Google Analytics (Step-by-Step Guide)
>> Verifying the Domain for Third-Party Websites (Step-by-Step Guide)
>> Activating the SSL Certificate (Step-by-Step Guide)

Shopify Plus allows for the more common on-page elements to be edited fairly quickly:

Meta Titles

The title tag is like the cover of a good book. It should be descriptive, informative, and average between 50 and 70 characters long. For example, if you’re writing a book about whales, your title tag would be something to the effect of “Whales—A Complete History,” as opposed to “Marine Animals—Sharks, Fish & Whales.” This tag is one of the many factors that search engines and users look at to determine the relevancy of a page.

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