By: Kristina Lopienski
A company’s ecommerce website should emphasize the factors that make prospective customers want to buy. In general, both convenience and cost savings tend to resonate with consumers, especially those who shop online. Just as you’d write about the features and benefits that appeal to your target audience in your product descriptions, you should also promote any shipping offers that cater to people who want the fastest and/or cheapest deliveries.
Why should you promote the shipping options you offer on your ecommerce store?
> To make website visitors aware that they can save money
> To give shoppers confidence that there won’t be any surprises at checkout
> To turn more browsers into buyers and/or increase the amount of money customers spend
The most popular shipping-related promotion is to offer free shipping, which can be a huge differentiator over your competitors. In fact, 60% of ecommerce companies cite “free shipping with conditions” as their most successful marketing tool, finding that many customers would rather get free shipping (e.g., a $6.99 value) over a discount that saves them $10 on their purchase.
But if your customers don’t associate your store with free shipping or know you’re offering it, it’s possible only a select few will accidentally qualify for it. The more people that realize you offer free shipping, the more you can get to the checkout process. Learn what you can do to capture more sales by incorporating your shipping offering into your marketing efforts.
How to promote free shipping for your online store
Build a customer email list and send free shipping offers
If you have your own ecommerce website, rather than just selling on a third-party marketplace, you can build an email marketing list and communicate directly with your customers. To grow a list of shopper email addresses, try offering different promotions directly to their inbox in exchange for their email address. As many as 85% of people who have subscribed to an email list did so to receive a discount.
Another study found that 57% of shoppers would not have made a first-time purchase from a new retailer without a coupon, and 91% of coupon redeemers say they will revisit an ecommerce website after being offered a coupon. Additionally, if you send abandoned cart emails, you can mention any special shipping offers to help convince visitors to place an order.
Add a banner on your ecommerce website to promote free shipping
Having a banner at the top of every page on your ecommerce website is a great way to display your free shipping offering. This helps call attention to all visitors — not just existing customers — so they are aware of it well in advance of getting to the checkout page.
The message on the banner should be as clear as possible without needing visitors to click the banner to get the full story. Be clear about any restrictions, thresholds, or other requirements. A small asterisk might not be enough (or even be seen). For example, if your free shipping offer only applies to people in the continental US or only those who spend a minimum amount of money, make sure that is referenced in the banner to avoid disappointment or abandoned carts.
Read More >> https://www.shipbob.com/blog/shipping-ecommerce-marketing-strategy/#.W1VmgNIzat8
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