By: William Harris
If you want to create a successful ecommerce business in 2018, you have to be willing to compete with other business owners like yourself. We live in an exciting time period—it’s never been easier to create and launch an ecommerce brand than it is today. As more people leave their traditional 9-5 jobs to create and grow ecommerce businesses, it’s up to you to do what you can to make sure that your business stands out from all the others that pop up in your space every month.
Consumers today have more options to choose from than ever before. It’s no longer big business against the small mom and pop shop—it’s everyone against everyone. The playing field has been completely leveled.
As a business owner, you have to work harder than ever to reach your target audience, successfully engage with and nurture them, and convince them to buy products from you.
Your website is an important tool in the never-ending battle for customer loyalty and conversions.
A well-designed ecommerce website can put you at the front of the pack in your industry, while a poorly designed website can leave you in the dust and struggling to survive.
So, the question is, what makes an ecommerce website great? Here are 13 essential components that you need to work into your website in order to retain visitors, boost engagement, and drive conversions:
1. Rich Photography and Video
To drive engagement and sales for your ecommerce business, you need to place rich, high-quality photos throughout your website. As I’ve mentioned before on this blog, your prospective customers don’t usually have the opportunity to see, feel, or try your products in person before they buy. As a result, you have to work harder than the traditional brick-and-mortar retailer to build trust with people and convince them that your products are worth buying.
That’s where photos and videos come into play. They allow your website visitors to see your products up close and make it easier for them imagine what it would be like to own and use your products in daily life. The right photos can also help you build a distinct brand that looks and feels different than your competitors.
2. Compelling Headlines
In ecommerce, you only have a few seconds to convince people that they should stay on your website and spend more time exploring and learning about your products. Photos and videos will help convince them that your site is worth their time, but it’s only half of the equation. You also need to incorporate compelling headlines on your homepage that help people understand what to expect and what they will get if they stick around.
To write compelling headlines, think about who your audience is, what they are looking for, and how your products help solve their problems. Focus on what makes your brand and your products unique.
3. Distinct CTA Buttons
To get your visitors to explore past your homepage, you need to design distinct CTA buttons that entice people to take action. A well-crafted CTA button utilizes color, size, placement, and language to persuade visitors to take whatever action you’re trying to get them to take. To design CTA buttons that boost conversions with your specific audience, you need to be willing and able to test different variations using tools included with your ecommerce website platform, or a 3rd-party tool like Optimizely.
Examples of common CTA button tests you can run on your website include things like making a button bigger or smaller, using a brighter color or one that offers more contrast, or using contextual language that helps your audience understand what you want them to do (like the 1800Flowers example below).
Read More >> https://www.sellbrite.com/blog/the-quick-guide-to-ecommerce-website-design/
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