By: Aaron Orendorff
It’s easy to confuse trends … with fads. Both drive profitability, make headlines, and light up social media.
They also both end up in 30 point roundup posts every January with clickbait headlines promising you a crystal ball.
But, there’s one fundamental difference: fads fade, trends endure.
Trends create lasting changes that reshape not just how people shop, but how they live. Online shopping trends, in particular, leave behind a residual effect that makes them worthy of the hype.
Of course, differentiating between a trend and a fad is challenging. Fortunately, there are telltale signs and underlying principles if you know where to look.
To help guide you, we spent the last six months pouring over data and isolated three categories along with …
11 online shopping trends shaping ecommerce in 2018 and for years to come
Mobile Commerce
>> Browsing Does Not Equal Buying
>> Multi-Channel Ecommerce Starts Onsite
>> Culminate in a Mobile-Optimized Checkout
Social Selling
>> Social Selling Shortens the Funnel
>> Make Your Ecommerce Native
>> Integrate with Built-In Listing Tools
>> Take “Symbiotic” Advantage of Amazon
Borderless Business
>> Follow the Money Across Borders
>> Anticipate the Common International Problems
>> Take Taxes “Off the Table”
>> Create Local Shopping Experiences Online
Mobile Commerce
By now, it’s common knowledge that mobile browsing exceeds desktop. This long-awaited inversion is due primarily to the proliferation of devices. As the Pew Research Center found, the typical American household contains around four connected devices.
Read More >> https://www.shopify.com/enterprise/online-shopping-trends-ecommerce
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