By: Joseph Hsieh
Can you believe it? 2017 is almost over and many of you are probably still celebrating from a smashing Black Friday/Cyber Monday. In November’s roundup there was no shortage of stats, analysis, and news from the record-setting Black Friday and Cyber Monday. While you were busy this past month, we’re here to bring you the most noteworthy updates and news about what’s happening in the ecommerce community at large.
As with all our roundups, we also included what we think are the best guides and posts to help you improve your ecommerce business. Scroll down to our resources and find some handy guides and ideas you can implement into your ecommerce business as you head into the last month of the year. If you’re hungry for more resources, don’t forget to check out our previous April, May, June, July, August and October roundups.
Enjoy this ecommerce review and roundup and leave your comments and suggestions below!
Consumer Trends
5 TRENDS FOR 2018
We always like to start out with something a bit out there in the future. 2017 is coming to a close fast, and certainly by now you’ve been thinking or planning about the coming new year. It’s always nice to have a pulse on what new innovations and trends to watch out for. Trendwatching puts out a quarterly paid premium update, but their blog summary should be good enough for us to start thinking about these new trends. From “Automated Commerce” to the “Glass Box Wrecking Ball” of business transparency, these ideas should help you start thinking how some of these ideas apply to your products, services, or marketing.
Ecommerce News
INTRODUCING LIVE VIEW: WATCH VISITORS BECOME CUSTOMERS WITH REAL-TIME REPORTING
In case you missed it just before BFCM, Shopify released a “Live View” to watch your sales and orders in real time. The overview shows how many people are on your site with a global map view and other data like orders, active carts, and sales. As a bonus, the “live view” is also on the Shopify mobile app too!
SNAPCHAT SEEKS SALVATION IN LONG-FORM AND “HANDS-ON” AR ADS
In time for BFCM, Snap rolled out two brand new ad formats. First, “Promoted Stories” string together multiple Snaps into longer-form slideshows openable from a tile on the Stories page, available for anyone to see. Its aim is to make ads “less skippable and more memorable,” thereby making a significant impact on its users. Second, Snap’s Augmented Reality Trial ads enable customers to intimately experience a brand or product by interacting with an AR version of a product overlaid on the world around them. Fun and functional.
SHOPIFY NOW OFFERS MERCHANTS BUILT-IN, CHEAPER UPS SHIPPING
Good news for both ecommerce customers and Shopify merchants! UPS is not only providing Shopify merchants special, lower rates normally only available to bigger business customers, but also, Shopify platform integration for UPS shipping, billing, and tracking services has been added alongside USPS and DHL.
HOLIDAY ECOMMERCE TO HIT RECORD $107B IN 2017; MOBILE WILL LEAD IN VISITS
Here’s a quick refresher on the power of ecommerce and the big pie that we’re all hoping to get a slice of. For the first time ever, holiday ecommerce sales in the US are expected to break the $100 billion mark. Optimize for mobile, capitalize on last minute shoppers and keep pushing through until the end of the year!
ALIBABA’S SINGLES DAY SALES HIT NEW RECORD OF $25.3 BILLION
For those who are not yet familiar, “Singles Day” is China’s biggest shopping day of the year – similar to Black Friday, the Super Bowl and Valentine’s Day all rolled into one; complete with concerts, celebrities and galas celebrating the event by Alibaba. What may be surprising is the number of Western brands that participated in this year’s event and how mobile centric the Chinese consumers are – over 90% of orders were done on a mobile phone and through digital payments. There’s lots more interesting stats and insights from the post, so even if you don’t think you’ll be selling in China any time soon, there’s still lots to learn from.
Resources
IN-DEPTH GUIDE TO FACEBOOK LOOKALIKE AUDIENCE ADS FOR ECOMMERCE STORES
Sure, Black Friday and Cyber Monday are over, but the holiday season is not quite done! If you have never tried creating a Facebook ad with a “Lookalike” audience, you may be missing out on pushing high quality traffic to your ecommerce stores. Shoelace gives an easy breakdown on how to set up a Lookalike audience and explains the power behind the “Conversion” campaign objective. They believe in this duo as the magic sauce and something you still have time to do for the rest of the holiday shopping season.
10 BREAKTHROUGH LESSONS FROM SHOPIFY’S BILLION-DOLLAR, RECORD-BREAKING
Shopify store owners KILLED it during Black Friday through to Cyber Monday. No. Wait. Ecommerce, as a whole, CRUSHED it, breaking all sorts of records for online holiday sales. Shopify itself boasts $1 billion gross merchandise volume over those four days. Ok, but bragging aside, Shopify’s list of simple, yet impactful, strategies from their heaviest holiday hitters should serve as inspiration for ecommerce businesses throughout the year.
15 FREE FACEBOOK AD TEMPLATES FOR EVERY TYPE OF CAMPAIGN
If you’re on the hunt to look for Facebook ad ideas, you’re in luck. AdEspresso simplifies it there are fifteen templates because there are only fifteen “primary actions” desired from an ecommerce customer. Check out these templates if you need to improve your Facebook ad campaign success!
Read More: https://www.abetterlemonadestand.com/monthly-review-7/
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