By: Alla Bogdan
As an online retailer, you’re always thinking about how you can reach new potential buyers. One way to do this is by visual marketing. Social media loves visual posts, as it’s the best way to interact with your followers through visual content: photos, videos, Instagram Stories, GIFs, infographics etc.
As a content marketer for PromoRepublic, I am constantly analyzing Small Business Pages and can, without a doubt, confirm that none of their owners are professional designers. Nevertheless, these Pages leave a lasting impression not only with their visuals but with the number of likes and loves below their posts.
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Content Plan First
A well-balanced content plan is the first step in your Social Media Strategy.
The Content Balance
Your goal is to promote your products. We suggest 1/3 of your social posts be shares from your Shopify store, or from your other Ecommerce website. You also sell on Facebook via Shopify, so that’s easy. The optimal content plan is made up of engaging, educational, promotional, and curated content.
Engaging Content
They are your followers first; buyers second. Turn your page into a source of entertainment and easy-going content for them. Generate ideas you think will make them want to click on the heart and the share button below your post.
GIFs – Add Visual Variety To Your Feed
Short and sweet, a GIF contains dynamic content that’s rich in meaning and is rarely considered spammy. People like GIFs, plain and simple. They have a mystique about them – they’re like social media’s shiny toy. Giphy’s library is huge and search-friendly. Need to turn videos and YouTube links into GIFs? Use their GIF Maker for free.
Promotional Posts
Shopify links, special offers, discounts, or newsworthy pieces about your product are examples of promotional posts. If they like your visual, they will read your compelling copy and vise versa. Try to keep all the important information in the image.
Instagram Carousel Post
Instagram has extended its carousel format to organic posts and expanded it to include up to 10 photos or videos. Now you can upload as many photos of your products in one post as you need, categorize them and reach a higher engagement.
Share Facebook Shop Collection
Create beautiful posts with your Facebook Shop. You can share your collections during blowout days or any other promotion. To do that, go to Shop and click on Share Collection. Add your copy and post. The post will be published as a Carousel.
Read More at: http://en.promorepublic.com/blog/ecommerce-can-get-customers-visual-marketing/
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