B2B Ecommerce Best Practices for Today and 10 Years in the Future

By: Brad Smith

Every day, there’s a new hack …a new tip, strategy, and trend.

Staying ahead of the curve is wise. But it can also be detrimental to long-term success. Experts call it the tyranny of the urgent — the pressing need to constantly update, iterate, refresh, and reset.

Nowhere is this tyranny more acutely felt than B2B ecommerce. Already responsible for $7.7 trillion in worldwide GMV, the B2B market is expected to grow even more aggressively in the years to come.

There’s perhaps no better example of long-term thinking than Amazon. Known for being at the forefront of all things new, it might surprise you to learn that “new" is often the last thing Jeff Bezos cares about:

“I very frequently get the question, ‘What’s going to change in the next 10 years?’ I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two.’”

In the spirit of “what’s not going to change,” here are five B2B ecommerce best practices based on enduring principles for today and 10 years in the future …

B2B Ecommerce Best Practice #1: Personalized Marketing
“Personal” is a dangerous word online.

It hints at a big, vague, nothingness … like “engagement,” “love your customer,” and other inane marketing-speak. Alternatively, it conjures up images of Big Brother spying on your each and every online move.

Thankfully, B2B personalization is none of those things.

Instead, B2B ecommerce will become even more personal not because it’s en vogue or on-trend. But because it results in more profits.

89% of B2B buyers research online before connecting directly with a supplier. In most cases, this means they will have performed a dozen searches:

Read More >> https://www.shopify.com/enterprise/b2b-ecommerce-best-practices