By: Aaron Orendorff
B2B ecommerce — short for business-to-business electronic commerce — is the marketing, selling, and distribution of products or services from one business to another through an online or digital portal.
With an action-packed definition like that, it’s no wonder B2C gets all the attention. But, here’s the thing …
While B2C ecommerce is expected to hit $2.4 trillion worldwide by the close of 2017, it’s less than a third of B2B’s $7.7 trillion.
Good news for B2B ecommerce merchants? Well, sort of. Despite the allure of big numbers …
$7.7 trillion is worthless for making real-world decisions.
Comforting? Sure. Click-worthy? Maybe. But helpful? No.
Navigating the advantages of B2B ecommerce means understanding nine trends reshaping how B2B sales succeed online. Here’s an overview of where we’re headed:
1. Give B2B Ecommerce the B2C Treatment
2. Head Off the Deal Breakers Before It’s Too Late
3. Generate B2B Ecommerce Leads through “Agnosticism”
4. Teach Commercial Insight Instead of Thought Leadership
5. Provide Funnel-Based Content for Every Stage
6. Anticipate Multiple B2B Ecommerce Decision Makers
7. Humanize Your B2B through Social Media
8. Go Beyond “Just Business” Relationships
9. Price B2B Ecommerce with Automation and Negotiation
Read More >> https://www.shopify.com/enterprise/b2b-ecommerce
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