By: Nicole Blanckenberg
Social media is changing at the speed of light. Just when you have mastered one marketing hack, another one pops up. Nothing could be truer for Instagram which had a bumper 2017 in terms of upgrades and features. Instagram is fast becoming a leading traffic-boosting contender, and with the boost of Influencers, this is expected to soar this year.
In this post I will show you the top 6 Instagram marketing trends you should be keeping a close eye on this year
1. Get Ready for Instagram’s Shopping
Instagram’s new shopping Instagram feature is set to launch this year and it’s going to change the eCommerce Instagram marketing game. The feature, which has been in testing until October 2017 when it was announced that it would be rolled out to Shopify’s US store owners.
So why the hype? Because with Instagram shopping your customers will be able to buy a specific product, by simply clicking the picture of it in your Instagram account. This is a huge leap from having customers having to click through to links.
It’s important to note that this new feature will only be available for those online stores selling physical products – priced in dollars – that meet Instagram’s privacy policy, and who are based in the US. But the roll-out to other countries is expected in 2018.
In order to ensure you can cash in on this Instagram marketing trend, make sure you’re set up and ready to go. You can do this by getting your store approved by Facebook shop and importing all your catalogs. After you have done this, you will see an Instagram message in your app guiding you through connecting your Facebook Product Catalog to Instagram and instructing you how to tag your posts.
As a Shopify shop owner, you can visit this Sign-Up Page to ensure you are notified as soon as the app is launched in your area. hey advise you to:
>> Make sure you have set up an Instagram Business Account
>> Install Facebook catalog onto your Shopify store through the Facebook channel
>> Meet the product requirements
2. Say Goodbye to Spamy Instagram Bots
I can not say I am sad to see the back of bots; there is nothing worse for an Instagram user than getting fake likes and generic comments from business accounts using automatic follow programs. As I mentioned in eCommerce 2018 Trends post, personalization will play a big role in online shopping trends this year, and generic commenting that has little relevance to the specific post isn’t going to cut it.
Instagram has been trying to crack down on these bots, which have increased substantially over the last year, and now penalize bot behavior for fake follows and repetitive commenting. Instagram shadowban is nothing new, but don’t be surprised if you notice a big difference in your engagement in 2018 if you:
>> Are repeatedly reported by users
>> Use banned hashtags on posts
>> Have big unexplained activity surges
>> Use bot software or apps against Instagram’s T&Cs
Read More >> https://blog.storeya.com/2018/01/instagram-marketing-trends/
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