By: Nathan Resnick
In today’s world of ecommerce, there are dozens of ways to scale. While some businesses focus on high ticket items, others focus on dominating hyper-specific product categories, and neither way is necessarily right or wrong.
I spoke to 13 ecommerce entrepreneurs to find their best answers. Here are their tips, which can help revolutionize your ecommerce strategy.
1. Think like a customer.
Katie Melissa is an ecommerce expert who focuses on product categories like watches and sunglasses. She dropships many of her products and has an eye for good design.
Melissa says you need to train yourself to think like a consumer because it doesn’t matter what you like -- it matters what the customer will like. She adds that you should build your inventory around what is selling, so you don’t end up with a backlog of unfulfilled orders.
Melissa recommends utilizing Hurrify, a Shopify plugin that creates a sense of urgency.
2. Intertwine your email and social.
Frank Hatchett is the man behind Online Dimes, an incredible resource for entrepreneurs looking to understand key ecommerce growth strategies. He also runs a huge 20,000+ person Facebook group, Online Samurais, which explores all facets of online marketing -- including how people make money by giving away free products.
His go-to tip for ecommerce entrepreneurs is cross-targeting through Facebook and email. When you can intertwine both email and social, you are often capable of having a higher conversion rate. As an example, when you’re targeting cold traffic on Facebook, you need to have a retargeting option set up so people can familiarize themselves with your company.
He suggests using Connectio, which lets you automate and optimize your Facebook advertising.
3. Learn through doing.
Richard Lazazzera is a former member of the Growth team at Shopify and now runs A Better Lemonade Stand, one of the most popular resources for ecommerce entrepreneurs today. He also teaches entrepreneurs through his program, Build Launch Grow.
He focuses on learning through doing. Many first-time entrepreneurs think too much before they actually start. Failure creates the opportunity to learn, and every failure is a step forward.
Read More >> https://www.entrepreneur.com/article/295234
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