The Beginner's Guide to Ecommerce Shipping and Fulfillment

By: Thea Earl

You put a lot of effort into making sure your customers have a great experience. You approve the images, you tweak your store, and you write the emails, all with the goal of leaving your customers happy.

But when it comes to shipping, it can feel like you’re handing your brand over to a stranger.

With some thought and planning, however, it doesn’t have to feel that way—which is a good thing, because shipping is a key part of your business. It’s the point where a customer finally experiences your product in person, and it can also represent a major expense in your business, depending on your shipping strategy.

That’s why it’s so important to map out a defined shipping strategy. Since the world of shipping and fulfillment can seem complex when you’re not familiar with it, we’ve got an overview of everything you’ll need to know to make the best choice for your business.

We’ll go over some of the basics of shipping your products and help demystify this complicated topic. We’ll talk about setting your shipping strategy, packaging, provide resources and links to popular carriers, look at tracking and insurance, balancing shipping costs with profitability, how Shopify can help you streamline your shipping, and apps to help make it all easier.

We'll cover...

>> Shipping strategy 101
>> Shipping rates and methods
>> Calculating shipping costs
>> Packaging and marketing
>> Packaging options
>> Insurance and tracking
>> Customs declarations and forms
>> Business accounts
>> Labelling your packages
>> Using a fulfillment warehouse
>> Shopify Shipping

Shipping strategy 101

There are some basics that set a foundation for the rest of your shipping. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy.

Read More >> https://www.shopify.com/blog/14069585-the-beginners-guide-to-ecommerce-shipping-and-fulfillment