How To Identify Target Customer For Your Shopify Store 2017

By: SHAHNAWAZ SADIQUE

The next thing that you’re going to have to do is identify target customer that you are trying to connect with. You’ve got a product niche all picked out and you’ve determined that the market size is sufficient to allow you to make money in said niche, but what about the actual person that is going to buy that product? You can’t market to a faceless crowd. You need to know who is most likely to buy your product or use your service so that you can tailor your marketing specifically for them and entice them to buy from you. Understanding your ideal customer starts with a basic understanding of how demographics work.

How To Identify Target Customer For Your Shopify Store

Demographics: How to Know Which Group to Market to

Some companies couldn’t live without demographic data. That is the only way that they can make decisions, create marketing strategies and plan elaborate ad campaigns. To be fair, we are talking about tens or even hundreds of millions of dollars invested in some cases so it is no wonder that they evaluate their marketing plan carefully before they implement it. But for the average ecommerce website that specializes in a particularly niche, market data isn’t a necessity. It is however, extremely useful. But to understand the data, you first have to understand how the groups are divided.

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Demographic Attributes

To understand what sort of factors make up your target consumer, you need to understand what sort of categories that the experts divide people into. Here are just some of those categories.

> Men
> Women
> Men & Women 18-24
> Men & Women 35 to 34
> Men & Women 35 to 54
> Men & Women Age 55 and Over
> Level of education
> Size of the Household
> Ethnicity
> Race
> Income
> Occupation

So, you can see that identifying the ideal customer is a little more complicated than it looks on the surface and what goes into actually getting that information is even more difficult to understand. There are of course, some products that demographics are easy for. For example: if you were marketing tampons, you’d want to market them exclusively to women between the ages of puberty and menopause. If you were marketing cologne on the other hand, you might market the same basic age groups for men on the other side.

However, other information is harder to come by. When a company wants to know who is more apt to buy their product, they have several ways to get the information. The most common one is paying for surveys. You might even have worked at one of these survey centers if you are part of Generation Y. Now, they are pretty much obsolete as the internet has made it incredibly easy to collect data. Companies spend millions tracking consumers as they shop, as they window shop and as they search for things that they’d rather not have Wal-Mart know about. Of course, this data is compiled and separated, and usually tells companies with a great deal of accuracy what kind of person is looking for the products that they sell.

Unfortunately, this method doesn’t usually work for the average consumer, particularly not one just starting their own Shopify store. So, your method will have to be a little different. Even if you have no clue whatsoever who will be buying your products right now, there are some ways that you can identify your target consumer. Here are some tips.

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