Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales

By: Greg d'Aboville

On average, our ecommerce customers triple the number of emails they capture when they set up email popups. They’re still the number one way to build an email list, and I’m not the only one to notice the impact of popups.

But, as with any list-building technique, popups require some experimentation and practice. Some of our customers turn 3% of their visitors into subscribers, some others 16%. In this article we’re going to review the basics of email popups and show you different ways to make them work for your store.

Why Collecting Emails Matters

In Shopify’s own words, “Email marketing is the key to ecommerce success.” Why? Because email is one of the best ways to retarget your visitors.

According to Monetate’s latest report, “It takes first-time customers an average of 3.5 shopping
sessions—and 25 days—to complete their first transaction.” In other words, the chances of converting a first-time visitor are quite low so to turn a new visitor into a buyer, you’ll have to drive them back to your store.

To do so, you have only 2 options: Emails and retargeting ads. Let’s see why emails are an ideal option.

First, because we tend to trust emails more than ads. According to research by Criteo, a leading retargeting platform, the average click-through rate for retargeting ads is 0.51%. On the other hand, the average CTR for emails ranges between 4 and 14%. In other words, internet users are 26 times more likely to click an email than they are to click a retargeting ad.

But that goes even further. The conversion rate for emails is way better than other channels:

Let’s recap briefly:

> Retargeting is key to driving a first purchase
> Email is the best way to retarget potential customers as it converts better than ads

Your Options to Build an Email List

If you agree that email marketing must be one of the pillars of your ecommerce store’s success, one of the most pressing questions you should ask yourself now is: How am I going to convince these visitors to subscribe to my email newsletter? Don’t worry, I have a few suggestions for you.

NEWSLETTER SIGNUP FORMS (AND THEIR LIMITS)

The first and easiest way to collect emails is to add a newsletter signup form to your store’s homepage. It only takes a few seconds and doesn’t involve any additional spending. You’ll find directions on how to do it in Shopify’s FAQ.

Here’s an example of an email newsletter signup from Kylie Jenner Cosmetics:

The problem with traditional signup forms is that they don’t work that well. Take this case study from AWeber for example: Their signup form subscription rate was only 0.4%.

So, why do signup forms perform so badly?

Read More >> https://www.abetterlemonadestand.com/popups-for-ecommerce/